{
  "docId": "019dd923-605d-726d-81a4-500413f8d066",
  "docSlug": "bi-c9eb4ef04ab2d232",
  "documentTitle": "Read the pitch deck IRL social app Clyx used to raise $14 million",
  "authorId": "Pitchdecks",
  "authorName": null,
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 2,
  "pageNumber": 19,
  "pageCount": 26,
  "prevPage": 18,
  "nextPage": 20,
  "slideType": "business_model",
  "function": "present_solution",
  "density": "overcrowded",
  "nDataPoints": 0,
  "notes": "The slide uses a comparison to Amazon vs Facebook to explain the advertising value proposition.",
  "elementsJson": [
    "headline_text",
    "action_title",
    "paragraph",
    "screenshot"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605d-726d-81a4-500413f8d066/19",
  "deckHref": "/decks/019dd923-605d-726d-81a4-500413f8d066",
  "deckJsonHref": "/decks/019dd923-605d-726d-81a4-500413f8d066.json",
  "deckAnchorHref": "/decks/019dd923-605d-726d-81a4-500413f8d066#slide-19",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "We connect their mutual interests; higher conversion. More similar to Amazon (market place) than Facebook (unrelated adverts).",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-c5b5-7619-be82-cfb8d30e7e59",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.65,
        "w": 0.41,
        "x": 0.52,
        "y": 0.21
      },
      "kind": "image",
      "text": "Three mobile phone screens showing the Clyx app interface.",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8dfde338-9f69-425b-a608-9ed23e07bb11",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.38,
        "x": 0.06,
        "y": 0.51
      },
      "kind": "list",
      "text": "Friends operate as Micro-Influencers. When a friend joins an advertised event, you are far more likely to want attend that event/venue. As more friends join, this desire to attend only grows and so helps to boost conversion rate for promoted events.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0c712821-4651-409a-9319-16e90c9ad462",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.38,
        "x": 0.06,
        "y": 0.71
      },
      "kind": "list",
      "text": "Suggestions informed by our algorithm. We know a lot about our users; their interests, location, propensity to travel, friends activity and more. This allows our algorithm to accurately suggest events to even the best versed organisers.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3cd47574-5a5e-46c9-b451-7f0cb0f6b180",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.38,
        "x": 0.06,
        "y": 0.31
      },
      "kind": "list",
      "text": "Ads are aligned with Clyx's mission. Users are looking for activities and venues to visit; venues are looking for relevant customers. We connect their mutual interests; higher conversion. More similar to Amazon (market place) than Facebook (unrelated adverts).",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8cdc95b9-7606-488a-a3f2-0e9e5b262ac8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.38,
        "x": 0.06,
        "y": 0.23
      },
      "kind": "paragraph",
      "text": "Our reach, demographic and architecture make Clyx the perfect place for brands and venues to advertise:",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bf83c4c2-ba61-4b71-8fdb-9050d65da9be",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.15,
        "x": 0.06,
        "y": 0.13
      },
      "kind": "title",
      "text": "Advertising",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2a3e785a-0627-46bc-8957-67a27bbe09d0",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 21,
      "from": 14,
      "beatId": "02fa5ab7-f999-465f-9e97-26bb7d352aae",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Traction",
      "beatSlug": null,
      "evidence": "Slides 14-21 showcase traction and measurable outcomes",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    },
    {
      "to": 23,
      "from": 19,
      "beatId": "8b3829be-01cf-4cd0-95b1-8d1b8f67aaa0",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Business Model",
      "beatSlug": null,
      "evidence": "Slides 19-23 outline the business model and revenue streams",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}