{
  "docId": "019dd923-605d-726d-81a4-49eb740ec1e2",
  "docSlug": "bi-eb46368d165dae69",
  "documentTitle": "The pitch deck affiliate marketing startup ShopMy used to raise $18.5M",
  "authorId": "Pitchdecks",
  "authorName": "ShopMy",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.788,
  "pageNumber": 4,
  "pageCount": 23,
  "prevPage": 3,
  "nextPage": 5,
  "slideType": "solution",
  "function": "present_solution",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The diagram is a circular process flow representing the platform's core functionality.",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "process_diagram"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605d-726d-81a4-49eb740ec1e2/4",
  "deckHref": "/decks/019dd923-605d-726d-81a4-49eb740ec1e2",
  "deckJsonHref": "/decks/019dd923-605d-726d-81a4-49eb740ec1e2.json",
  "deckAnchorHref": "/decks/019dd923-605d-726d-81a4-49eb740ec1e2#slide-4",
  "components": [
    {
      "bbox": {
        "h": 0.5,
        "w": 0.5,
        "x": 0.45,
        "y": 0.15
      },
      "kind": "diagram",
      "text": "Circular process with 4 steps: 1. Discover Elite Talent, 2. Engage with Top Promoters, 3. Collaborate to Drive Growth, 4. Track Your Progress",
      "attrs": null,
      "subkind": "process",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "39133db2-2261-4d6b-b605-5ae1ccfa40bc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "framework",
      "text": "Circular process flow",
      "attrs": null,
      "subkind": "instance",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cbed5af4-ca62-4287-a2e6-9431f5abfdd4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.3,
        "x": 0.05,
        "y": 0.5
      },
      "kind": "paragraph",
      "text": "In an era where traditional advertising is losing its impact, creator marketing has become indispensable for brand growth, particularly as the buying power shifts to a tech-savvy generation that places high trust in social media influencers.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e8e8916a-d6b3-43f7-901e-4b0bfa80b9f4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.35,
        "x": 0.05,
        "y": 0.25
      },
      "kind": "title",
      "text": "What is a world-class creator marketing program?",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "17ea7538-de28-4991-806c-9c9bb7e877c3",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "flywheel",
      "slug": null,
      "matchId": "8e82aee9-ae51-4e2b-9bbc-b857d3c9426e",
      "evidence": "The circular diagram represents a continuous, self-reinforcing process of creator marketing steps.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 5,
      "from": 3,
      "beatId": "96572eab-43a0-416d-b2b4-5a08dce1c0bd",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Solution",
      "beatSlug": "sequoia-pitch-solution",
      "evidence": "The solution slides present the ShopMy platform",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 23,
      "from": 2,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "40bbb150-f382-45b5-8064-ec85f3c23068",
      "evidence": "The why now slide implies the cost of inaction",
      "position": 0,
      "objective": "What if we don't capitalize on the creator economy?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}