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      "text": "Paid Social Media Advertising is too costly. Buying power is shifting to a digitally-native cohort of buyers who are skeptical of paid advertising on social media. Security measures are reducing brand's ability to target audiences.",
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      "text": "There isn't a winner in the space. None of the existing creator marketing platforms on the market sufficiently serve as a technical backbone for this movement.",
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      "text": "Influencer Marketing is exploding. In 2022 the Influencer Marketing Industry's value has increased to $16.4 billion - a tenfold increase since 2016. [Forbes.com]",
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