{
  "docId": "019dd923-605d-726d-81a4-49eb740ec1e2",
  "docSlug": "bi-eb46368d165dae69",
  "documentTitle": "The pitch deck affiliate marketing startup ShopMy used to raise $18.5M",
  "authorId": "Pitchdecks",
  "authorName": "ShopMy",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.788,
  "pageNumber": 20,
  "pageCount": 23,
  "prevPage": 19,
  "nextPage": 21,
  "slideType": "comparison_table",
  "function": "compare_peers",
  "density": "dense",
  "nDataPoints": 11,
  "notes": "Uses a circular diagram to represent the 'fragmented' vs 'integrated' state.",
  "elementsJson": [
    "headline_text",
    "action_title",
    "subtitle_text",
    "process_diagram",
    "big_number",
    "logo_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605d-726d-81a4-49eb740ec1e2/20",
  "deckHref": "/decks/019dd923-605d-726d-81a4-49eb740ec1e2",
  "deckJsonHref": "/decks/019dd923-605d-726d-81a4-49eb740ec1e2.json",
  "deckAnchorHref": "/decks/019dd923-605d-726d-81a4-49eb740ec1e2#slide-20",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "ShopMy cuts brand marketing infrastructure costs by up to 90%",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-cb18-702b-89b9-213951be115e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.35,
        "x": 0.15,
        "y": 0.25
      },
      "kind": "chart",
      "text": "Fragmented stack with multiple vendors",
      "attrs": null,
      "subkind": "donut",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a98fe286-83fa-46ed-b83b-3778efa4e212",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.25,
        "x": 0.65,
        "y": 0.25
      },
      "kind": "chart",
      "text": "Integrated ShopMy platform",
      "attrs": null,
      "subkind": "donut",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f98de485-fbdc-49c8-8957-a2ccf4d5b415",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.25,
        "x": 0.65,
        "y": 0.45
      },
      "kind": "metric",
      "text": "$2k a month",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5e849c5f-6f06-4acb-926c-85cb133632e4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.25,
        "x": 0.2,
        "y": 0.45
      },
      "kind": "metric",
      "text": "$15-20k a month",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8442a084-319a-45dd-a9c0-919d1f504e06",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "monthly cost: $2k",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-cb18-702b-89b9-2406079c8637",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.35,
        "x": 0.05,
        "y": 0.15
      },
      "kind": "title",
      "text": "ShopMy cuts brand marketing infrastructure costs by up to 90%",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c095720b-0dd1-47b4-aa03-b9b4c584e2ee",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.4,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "Integration = Cost Savings",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "036b5f7a-eb56-4add-a3e9-43abad3a5ceb",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "before-after-framing",
      "slug": null,
      "matchId": "5af4a501-b1e9-46ef-bf4b-9e0d94aae7d1",
      "evidence": "Visual comparison of fragmented high-cost state vs integrated low-cost state.",
      "confidence": 1
    }
  ],
  "arcBeats": [],
  "loops": [
    {
      "to": 23,
      "from": 2,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "40bbb150-f382-45b5-8064-ec85f3c23068",
      "evidence": "The why now slide implies the cost of inaction",
      "position": 0,
      "objective": "What if we don't capitalize on the creator economy?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}