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  "documentTitle": "The pitch deck affiliate marketing startup ShopMy used to raise $18.5M",
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  "notes": "The table uses a bottom-up approach to forecast revenue based on brand count and average subscription size.",
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      "text": "Average MRR for 45 brands in January 2024 was sold at $2,383. Continuous product expansion means that we charged $399 in 2021, $799 in 2022, $1999 in 2023, and will charge roughly $2799 in 2024 for our base package.",
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      "text": "Revenue Run Rate: $100m",
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      "text": "** We earn roughly 2-3% of GMV, for this calculation we used 2%",
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      "text": "How we get to $100m - back of the envelope",
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