{
  "docId": "019dd923-605d-726d-81a4-49eb740ec1e2",
  "docSlug": "bi-eb46368d165dae69",
  "documentTitle": "The pitch deck affiliate marketing startup ShopMy used to raise $18.5M",
  "authorId": "Pitchdecks",
  "authorName": "ShopMy",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.788,
  "pageNumber": 11,
  "pageCount": 23,
  "prevPage": 10,
  "nextPage": 12,
  "slideType": "customer_logos",
  "function": "show_traction",
  "density": "dense",
  "nDataPoints": 1,
  "notes": "The slide emphasizes exclusivity and a waitlist of 1.2k brands.",
  "elementsJson": [
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    "logo_grid"
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  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605d-726d-81a4-49eb740ec1e2/11",
  "deckHref": "/decks/019dd923-605d-726d-81a4-49eb740ec1e2",
  "deckJsonHref": "/decks/019dd923-605d-726d-81a4-49eb740ec1e2.json",
  "deckAnchorHref": "/decks/019dd923-605d-726d-81a4-49eb740ec1e2#slide-11",
  "components": [
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      "bbox": null,
      "kind": "callout",
      "text": "We've selectively limited brand partnerships to major names, enabling us to cultivate a high-end reputation in an affiliate market in need of premium players.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
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      },
      "kind": "image",
      "text": "Grid of brand logos including Tatcha, Nike, Net-a-Porter, Lululemon, Shopbop, Chanel, Away, and others.",
      "attrs": null,
      "subkind": "logo-grid",
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    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "waitlist: 1.2k",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
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      "componentId": "019dd952-cb18-702b-89b9-a8ea021b3c08",
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    {
      "bbox": {
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      },
      "kind": "paragraph",
      "text": "We've selectively limited brand partnerships to major names, enabling us to cultivate a high-end reputation in an affiliate market in need of premium players. Currently, over 1.2k brands are on our waitlist.",
      "attrs": null,
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      "kind": "title",
      "text": "Our Brand Network",
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  "arcBeats": [
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      "beatId": "bb980aa0-054e-4a85-a0ee-2455e7ad1cb0",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Traction",
      "beatSlug": null,
      "evidence": "The traction slides present growth and traction metrics",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": null,
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    }
  ],
  "loops": [
    {
      "to": 23,
      "from": 2,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "40bbb150-f382-45b5-8064-ec85f3c23068",
      "evidence": "The why now slide implies the cost of inaction",
      "position": 0,
      "objective": "What if we don't capitalize on the creator economy?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    },
    {
      "to": 17,
      "from": 10,
      "name": "Quick Win Big Bet",
      "slug": "47-quick-win-big-bet",
      "bestFor": "Transformation planning, 100-day plans, resource allocation",
      "matchId": "e3b10316-28c4-4d97-a23d-bcf559bd31f8",
      "evidence": "The traction slides present growth and traction metrics",
      "position": 1,
      "objective": "Can we achieve quick wins and big bets with our platform?",
      "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
      "confidence": 0.6,
      "description": "Separate initiatives into immediate wins and longer-term strategic bets"
    }
  ],
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  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}