{
  "docId": "019dd923-605d-726d-81a4-4161b4380e15",
  "docSlug": "bi-93d5720df366a16a",
  "documentTitle": "Read AI dating app Ditto's pitch deck: $9.2 million seed",
  "authorId": "Pitchdecks",
  "authorName": "Ditto AI",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.784,
  "pageNumber": 8,
  "pageCount": 12,
  "prevPage": 7,
  "nextPage": 9,
  "slideType": "customer_journey",
  "function": "present_solution",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "Part of a multi-step process flow; shows UI screenshots of the app.",
  "elementsJson": [
    "screenshot",
    "headshot",
    "callout_box"
  ],
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605d-726d-81a4-4161b4380e15/8",
  "deckHref": "/decks/019dd923-605d-726d-81a4-4161b4380e15",
  "deckJsonHref": "/decks/019dd923-605d-726d-81a4-4161b4380e15.json",
  "deckAnchorHref": "/decks/019dd923-605d-726d-81a4-4161b4380e15#slide-8",
  "components": [
    {
      "bbox": {
        "h": 0.05,
        "w": 0.25,
        "x": 0.55,
        "y": 0.2
      },
      "kind": "callout",
      "text": "Older 25-30 Years old and white",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4a658c38-c63c-41c2-b577-2414e0036d7a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "callout",
      "text": "Feedback -> More & Better Dates",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-c0aa-76ce-98bd-77809dcd2cec",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.7,
        "w": 0.4,
        "x": 0.05,
        "y": 0.2
      },
      "kind": "image",
      "text": "App UI showing date details",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0b137832-cd7a-4ea6-b16e-a64451a2685f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.3,
        "x": 0.65,
        "y": 0.3
      },
      "kind": "image",
      "text": "App UI showing match profile",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c7eebd86-df5a-4157-b52a-8dfd2a49fe3f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.35,
        "x": 0.55,
        "y": 0.05
      },
      "kind": "title",
      "text": "STEP 5 Feedback -> More & Better Dates",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c255dc8d-0e88-4608-84e0-a13705644190",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.25,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "STEP 4 Direct to IRL Date",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e3f31ca4-201e-4d87-8efd-caf9479b806e",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "customer-journey-map",
      "slug": null,
      "matchId": "6c660eaf-aa4e-46bd-9fac-8dbf23cdb2fd",
      "evidence": "The slide depicts sequential steps in a user's interaction with the product.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 10,
      "from": 5,
      "beatId": "f25bf004-955e-4a82-9d8a-332ad2f844ed",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Solution",
      "beatSlug": null,
      "evidence": "The deck showcases Ditto's solution (p5-10)",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    },
    {
      "to": 8,
      "from": 8,
      "beatId": "ff0f45f2-819b-4fe4-b3a9-aa2621b172de",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Customer Journey",
      "beatSlug": null,
      "evidence": "The deck outlines the customer journey (p8)",
      "position": 4,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 10,
      "from": 5,
      "name": "Jobs To Be Done",
      "slug": "53-jobs-to-be-done",
      "bestFor": "Product innovation, market entry, competitive positioning",
      "matchId": "e11e8ec3-2df4-4955-970c-cf2aeb46c623",
      "evidence": "The deck showcases Ditto's solution and product demo",
      "position": 2,
      "objective": "How Ditto AI's solution addresses the jobs to be done in online dating",
      "structure": "The Customer's Job -> Current Solutions (Hired/Fired) -> Unmet Needs -> Our Solution Fit",
      "confidence": 0.7,
      "description": "Reframe the problem around what the customer is trying to accomplish, not what they're buying"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}