{
  "docId": "019dd923-605d-726d-81a4-3fa2cc952355",
  "docSlug": "bi-a3c8f3b79c908c49",
  "documentTitle": "Ramp: Crypto payments startup used this pitch deck to raise $53 million",
  "authorId": "Pitchdecks",
  "authorName": "Ramp",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 7,
  "pageCount": 14,
  "prevPage": 6,
  "nextPage": 8,
  "slideType": "unfair_advantage",
  "function": "present_solution",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "Uses a flywheel-style logic to explain competitive moats.",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "icon_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605d-726d-81a4-3fa2cc952355/7",
  "deckHref": "/decks/019dd923-605d-726d-81a4-3fa2cc952355",
  "deckJsonHref": "/decks/019dd923-605d-726d-81a4-3fa2cc952355.json",
  "deckAnchorHref": "/decks/019dd923-605d-726d-81a4-3fa2cc952355#slide-7",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "We are able to offer competitive rates and great experience by focusing on using data to reduce fraud and local payment methods to reduce costs and increase conversion.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-c0ac-7341-b36f-b5fe66781e47",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.28,
        "x": 0.05,
        "y": 0.45
      },
      "kind": "list",
      "text": "Network effect, platform-side: Once a user is registered with us, they can buy frictionlessly with all our partners. The more users we get, the better we are for our partners",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4ec2d486-48d1-4066-99a1-7fd9b6d169aa",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.28,
        "x": 0.67,
        "y": 0.45
      },
      "kind": "list",
      "text": "Network effect, user side: The more integrations Ramp has, the more attractive Ramp is for our users as a digital wallet, as they can seamlessly access more services.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "99c1797f-6f43-4647-a9bc-a004b83647ea",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.28,
        "x": 0.36,
        "y": 0.45
      },
      "kind": "list",
      "text": "Economies of scale, efficiency gains from data: With more data comes increased efficiency. The more transaction data we get, the better we are at fighting fraud. More volume also means better pricing, as we're able to secure better deals with payment providers, a considerable part of the cost mix for on-ramping providers.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d53e1728-cce2-458a-aaaf-770dff192fef",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.6,
        "x": 0.05,
        "y": 0.28
      },
      "kind": "paragraph",
      "text": "We are able to offer competitive rates and great experience by focusing on using data to reduce fraud and local payment methods to reduce costs and increase conversion. This way we aim to reach critical mass for virtuous cycles to kick in:",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ce010de5-f4e3-48ae-a53e-9f3a9fbd74dd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.35,
        "x": 0.05,
        "y": 0.18
      },
      "kind": "title",
      "text": "The underlying magic",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "09e6a040-af99-4239-bb09-ef799e681ecc",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Flywheel",
      "slug": "flywheel",
      "agent": null,
      "layer": "slide",
      "matchId": "03f35d5e-c6f8-4d50-b503-f12122365f6f",
      "evidence": "The diagram maps how 'More integrators', 'More users', and 'More transaction volume' feed into each other through network effects and economies of scale.",
      "confidence": 0.7
    },
    {
      "name": "Network Effects Flywheel",
      "slug": "network-effects-flywheel",
      "agent": null,
      "layer": "slide",
      "matchId": "db546a7d-a158-47ed-ad06-b996f35b5024",
      "evidence": "The more transaction data we get, the better we are at fighting fraud.",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "network-effects-flywheel",
      "slug": null,
      "matchId": "8765209b-6440-43e9-b2ec-aec24695677f",
      "evidence": "The slide explicitly mentions 'virtuous cycles' and describes how user growth and data accumulation improve the platform for all participants.",
      "confidence": 0.95
    }
  ],
  "arcBeats": [],
  "loops": [
    {
      "to": 14,
      "from": 2,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "a79810d4-69b0-4a37-ba22-4cd33ead16d3",
      "evidence": "The loop is opened on page 2 and closed on page 14",
      "position": 0,
      "objective": "Why crypto-enabled startups won't build their on-ramps themselves",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}