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  "documentTitle": "The Predictive Index used this pitch deck to raise $50 million",
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  "authorName": "The Predictive Index",
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      "kind": "callout",
      "text": "PI Targets SMB & Middle Market Organizations. Total Addressable Market: 1.1M (20+ employees). Primary Target Market: 189K (100+ employees).",
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      "text": "TAM: 1.1M",
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      "kind": "title",
      "text": "US Market Opportunity",
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      "evidence": "Segmentation of total market into TAM and Primary Target segments based on firm size.",
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      "arcName": "The Sequoia Pitch",
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