{
  "docId": "019dd923-605d-726d-81a4-19c9bbe7c9ef",
  "docSlug": "bi-27d50c151d38d434",
  "documentTitle": "Pitch deck: Posh raises $22M to help people make plans and friends",
  "authorId": "Pitchdecks",
  "authorName": "Posh Group Inc.",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.784,
  "pageNumber": 3,
  "pageCount": 12,
  "prevPage": 2,
  "nextPage": 4,
  "slideType": "problem_statement",
  "function": "frame_problem",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "Uses a dark, moody background image to emphasize the feeling of isolation.",
  "elementsJson": [
    "headline_text",
    "quote_block",
    "photo"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605d-726d-81a4-19c9bbe7c9ef/3",
  "deckHref": "/decks/019dd923-605d-726d-81a4-19c9bbe7c9ef",
  "deckJsonHref": "/decks/019dd923-605d-726d-81a4-19c9bbe7c9ef.json",
  "deckAnchorHref": "/decks/019dd923-605d-726d-81a4-19c9bbe7c9ef#slide-3",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Human connection is lost.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-b117-770c-b12d-bbac8a5690a3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 1,
        "w": 1,
        "x": 0,
        "y": 0
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6185eab7-4a1c-46ae-839b-726b9a5d0258",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.025,
        "w": 0.416,
        "x": 0.292,
        "y": 0.548
      },
      "kind": "quote",
      "text": "Generation Z is the loneliest generation the world has seen.",
      "attrs": null,
      "subkind": "pull-quote",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "44186797-0efc-42da-ac20-97c8be221595",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.012,
        "w": 0.026,
        "x": 0.487,
        "y": 0.588
      },
      "kind": "source-note",
      "text": "(source)",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2eca9655-addb-4805-a834-dcf7444c767a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.065,
        "w": 0.586,
        "x": 0.207,
        "y": 0.428
      },
      "kind": "title",
      "text": "Human connection is lost.",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9bb4931c-e2ee-4841-a6e3-b080b74d0475",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "emotional-frame",
      "slug": null,
      "matchId": "42e6c6d0-cb89-4ac1-98d8-46b2b3f88430",
      "evidence": "Uses a provocative, emotionally charged statement to define the problem.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 3,
      "from": 3,
      "beatId": "3be4d339-be49-4906-b5ac-07a4ceb90791",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Problem",
      "beatSlug": "problem-agitate-solution-problem-identify-pain",
      "evidence": "Human connection is lost.",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 11,
      "from": 3,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "92cb62fe-8a98-40fa-adb0-af8890b88a21",
      "evidence": "Human connection is lost. -> Let's end loneliness.",
      "position": 0,
      "objective": "Let's end loneliness.",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}