{
  "docId": "019dd923-605d-726d-81a4-1402e6536ca9",
  "docSlug": "bi-93930ad91ede568c",
  "documentTitle": "Plum pitch deck: App raises $14M, triples valuation before Europe push",
  "authorId": "Pitchdecks",
  "authorName": "Plum",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 6,
  "pageCount": 23,
  "prevPage": 5,
  "nextPage": 7,
  "slideType": "competitive_analysis",
  "function": "compare_peers",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "The slide uses a feature-comparison matrix to demonstrate differentiation.",
  "elementsJson": [
    "headline_text",
    "action_title",
    "comparison_table"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605d-726d-81a4-1402e6536ca9/6",
  "deckHref": "/decks/019dd923-605d-726d-81a4-1402e6536ca9",
  "deckJsonHref": "/decks/019dd923-605d-726d-81a4-1402e6536ca9.json",
  "deckAnchorHref": "/decks/019dd923-605d-726d-81a4-1402e6536ca9#slide-6",
  "components": [
    {
      "bbox": {
        "h": 0.65,
        "w": 0.28,
        "x": 0.047,
        "y": 0.24
      },
      "kind": "list",
      "text": "Acquisition: Broad and non-competitive appeal. Low switching cost: Plum connects to current account. Payback: Platform approach with solid ARPU expansion.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "915b7d31-5387-46f5-aab5-8bc1478bf23e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.75,
        "w": 0.62,
        "x": 0.33,
        "y": 0.15
      },
      "kind": "table",
      "text": "Feature comparison matrix between Plum, Revolut, Moneybox, and Freetrade.",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a3dbb8e2-6dd1-4128-a8b1-4fa1616eb68f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.075,
        "w": 0.388,
        "x": 0.047,
        "y": 0.05
      },
      "kind": "title",
      "text": "Unique in the market",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9d87af95-eb3e-46cf-819e-70cbed2d7413",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "2x2 matrix",
      "slug": "matrix-2x2",
      "agent": null,
      "layer": "slide",
      "matchId": "c02a9964-cf41-4eb3-9027-97c1d0b2e03a",
      "evidence": "Although not explicitly stated, the feature comparison matrix between Plum, Revolut, Moneybox, and Freetrade could be interpreted as a 2x2 matrix, comparing features across different products.",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "comparison-frame",
      "slug": null,
      "matchId": "185cc2a2-1afb-470f-afc0-8443914dbd49",
      "evidence": "Feature comparison table against competitors",
      "confidence": 0.9
    }
  ],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}