{
  "docId": "019dd923-605d-726d-81a4-1402e6536ca9",
  "docSlug": "bi-93930ad91ede568c",
  "documentTitle": "Plum pitch deck: App raises $14M, triples valuation before Europe push",
  "authorId": "Pitchdecks",
  "authorName": "Plum",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 14,
  "pageCount": 23,
  "prevPage": 13,
  "nextPage": 15,
  "slideType": "segmentation",
  "function": "decompose_segments",
  "density": "dense",
  "nDataPoints": 12,
  "notes": "The slide uses stacked bar charts to show the distribution of users across different demographic segments.",
  "elementsJson": [
    "action_title",
    "paragraph",
    "bar_chart_100pct"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605d-726d-81a4-1402e6536ca9/14",
  "deckHref": "/decks/019dd923-605d-726d-81a4-1402e6536ca9",
  "deckJsonHref": "/decks/019dd923-605d-726d-81a4-1402e6536ca9.json",
  "deckAnchorHref": "/decks/019dd923-605d-726d-81a4-1402e6536ca9#slide-14",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "This mindset is across multiple income levels, making the addressable market enormous.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-c0aa-76ce-98bb-9e86b9e6ab64",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.6,
        "x": 0.365,
        "y": 0.33
      },
      "kind": "chart",
      "text": "Age distribution of Plum's user base",
      "attrs": null,
      "subkind": "bar-stacked-100pct",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "095e03b1-d959-4d7a-aff6-17481b999c64",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.6,
        "x": 0.365,
        "y": 0.78
      },
      "kind": "chart",
      "text": "Annual gross income distribution of Plum's user base",
      "attrs": null,
      "subkind": "bar-stacked-100pct",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9bba98b0-dc89-4959-8f88-704805c6cc88",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.6,
        "x": 0.365,
        "y": 0.55
      },
      "kind": "chart",
      "text": "Gender distribution of Plum's user base",
      "attrs": null,
      "subkind": "bar-stacked-100pct",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a946c237-a815-478b-bb6b-689101b5e44a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "user base demographics",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-c0aa-76ce-98bb-a099f19fe662",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.3,
        "x": 0.04,
        "y": 0.2
      },
      "kind": "paragraph",
      "text": "This mindset is across multiple income levels, making the addressable market enormous. The mainstream customer does not want to manage their money daily. They want the hassle automated away.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3a1fd906-f588-4538-8460-c0a85ff458df",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.6,
        "x": 0.04,
        "y": 0.06
      },
      "kind": "title",
      "text": "Building for a mass-market mindset towards money",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a50e6561-f3d3-4402-a205-655b8f49cab8",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "2x2 matrix",
      "slug": "matrix-2x2",
      "agent": null,
      "layer": "slide",
      "matchId": "591e2a91-20a8-487e-b117-ac9ba4ff41da",
      "evidence": "bar-stacked-100pct: Annual gross income distribution of Plum's user base, Gender distribution of Plum's user base, Age distribution of Plum's user base",
      "confidence": 0.5
    },
    {
      "name": "Audience Segmentation",
      "slug": "audience-segmentation",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "31ce48ba-3fc2-4e69-8478-45222a5f2b6a",
      "evidence": "Annual gross income distribution of Plum's user base, Gender distribution of Plum's user base, Age distribution of Plum's user base",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "audience-segmentation",
      "slug": null,
      "matchId": "57a144a1-7409-4d5f-89e4-b77b3275e783",
      "evidence": "The slide breaks down the user base into age, gender, and income segments to define the mass-market appeal.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}