{
  "docId": "019dd923-605d-726d-81a4-00e5e68f5a53",
  "docSlug": "bi-7daf38954ae2eeac",
  "documentTitle": "Edtech school marketplace startup Schola raises $10 million",
  "authorId": "Pitchdecks",
  "authorName": "Schola",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 11,
  "pageCount": 12,
  "prevPage": 10,
  "nextPage": 12,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "overcrowded",
  "nDataPoints": 3,
  "notes": "Uses standard TAM/SAM/SOM framework.",
  "elementsJson": [
    "infographic"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605d-726d-81a4-00e5e68f5a53/11",
  "deckHref": "/decks/019dd923-605d-726d-81a4-00e5e68f5a53",
  "deckJsonHref": "/decks/019dd923-605d-726d-81a4-00e5e68f5a53.json",
  "deckAnchorHref": "/decks/019dd923-605d-726d-81a4-00e5e68f5a53#slide-11",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "We believe we can capture 40% of the charter school market with our one-product approach.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-bb83-734c-9a29-2bba480446a9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.65,
        "w": 0.45,
        "x": 0.25,
        "y": 0.18
      },
      "kind": "framework",
      "text": "TAM SAM SOM",
      "attrs": null,
      "subkind": "instance",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9bfa9221-60d4-4c9b-8569-c2db93abc9d9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.08,
        "x": 0.725,
        "y": 0.42
      },
      "kind": "metric",
      "text": "$327M",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9209c649-2fca-475a-a357-f93749af4639",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.08,
        "x": 0.725,
        "y": 0.66
      },
      "kind": "metric",
      "text": "$131M",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9fd706e4-6c69-42a4-96e1-be63c1f73824",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.08,
        "x": 0.725,
        "y": 0.21
      },
      "kind": "metric",
      "text": "$21B",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b4d2d40a-26be-49f1-a7e9-acf6cd68f190",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "TAM: $21B",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-bb83-734c-9a29-2f4aeb86b763",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.2,
        "x": 0.725,
        "y": 0.48
      },
      "kind": "paragraph",
      "text": "Total of 7,800 charter schools across the United States.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3b51aba6-261c-4e1e-a238-db95d687d787",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.25,
        "x": 0.725,
        "y": 0.28
      },
      "kind": "paragraph",
      "text": "Total recruitment and marketing dollars across all K-12 schools in the United States.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b787341a-539b-48d2-b2bd-c199d16a7499",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.25,
        "x": 0.725,
        "y": 0.72
      },
      "kind": "paragraph",
      "text": "We believe we can capture 40% of the charter school market with our one-product approach.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d1dc668c-daaf-4bda-b89a-28bbf647a4b9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.13,
        "w": 0.21,
        "x": 0.06,
        "y": 0.09
      },
      "kind": "title",
      "text": "Market Size",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ec2964c4-9408-49c9-b15d-cbd3ee25cc42",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Market Segmentation Pyramid",
      "slug": "market-segmentation-pyramid",
      "agent": null,
      "layer": "slide",
      "matchId": "747cd3ea-3c9a-4a68-9153-7b7fb758d3f5",
      "evidence": "The slide mentions market size and segmentation.",
      "confidence": 0.5
    }
  ],
  "frameworks": [
    {
      "name": "market-segmentation-pyramid",
      "slug": null,
      "matchId": "bf3892f8-4630-44bd-8903-4ae3ed5ba534",
      "evidence": "Concentric circles representing TAM, SAM, SOM",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 11,
      "from": 11,
      "beatId": "b6c307bf-1528-4b40-af95-5a2c5ddad28e",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Market Size",
      "beatSlug": "sequoia-pitch-market-size",
      "evidence": "Market size is discussed to show potential",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}