{
  "docId": "019dd923-605d-726d-81a3-e8fa7ac533ac",
  "docSlug": "bi-52562ee229e62457",
  "documentTitle": "See the pitch deck that YC alum SilkChart used to raise $5.2 million",
  "authorId": "Pitchdecks",
  "authorName": "SilkChart",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 5,
  "pageCount": 12,
  "prevPage": 4,
  "nextPage": 6,
  "slideType": "problem_statement",
  "function": "frame_problem",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": [
    "paragraph"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605d-726d-81a3-e8fa7ac533ac/5",
  "deckHref": "/decks/019dd923-605d-726d-81a3-e8fa7ac533ac",
  "deckJsonHref": "/decks/019dd923-605d-726d-81a3-e8fa7ac533ac.json",
  "deckAnchorHref": "/decks/019dd923-605d-726d-81a3-e8fa7ac533ac#slide-5",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Targeting broader groups increases total spend and lowers ROI",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-b66a-728d-8bf7-4d66beb6cd02",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.806,
        "x": 0.097,
        "y": 0.265
      },
      "kind": "paragraph",
      "text": "New privacy regulations block targeting narrow groups of users",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2f41c7c5-0b6d-488d-9e2f-7f3f88689767",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.806,
        "x": 0.097,
        "y": 0.545
      },
      "kind": "paragraph",
      "text": "Targeting broader groups increases total spend and lowers ROI",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d1fa2f52-a4c8-4ec6-b5cf-cb3d5748238a",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "causal-chain",
      "slug": null,
      "matchId": "81801b40-b033-4f17-bae6-c455643a4fe6",
      "evidence": "The slide links privacy regulations to broader targeting, which in turn leads to increased spend and lower ROI.",
      "confidence": 0.8
    }
  ],
  "arcBeats": [
    {
      "to": 5,
      "from": 5,
      "beatId": "2a574c6c-5119-4d70-964c-41fca1d0f918",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Problem",
      "beatSlug": "sequoia-pitch-problem",
      "evidence": "Slide 5 states the problem",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 6,
      "from": 5,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "76d076ed-b495-47ea-9c18-2d462e958ef9",
      "evidence": "Slides 5 and 6 discuss the problem and pain points",
      "position": 0,
      "objective": "What is the cost of not solving the problem?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.7,
      "description": "Quantify what happens if the audience does nothing"
    },
    {
      "to": 9,
      "from": 2,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "71e45685-f63b-4f56-8a5f-4e249e84872d",
      "evidence": "Slides 2 and 9 present the solution and vision",
      "position": 1,
      "objective": "Why does SilkChart's solution matter?",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}