{
  "docId": "019dd923-605d-726d-81a3-d44f974aa028",
  "docSlug": "bi-9fedeb7c40af32a7",
  "documentTitle": "14 pitch deck slides the WNBA's Seattle Storm used to raise $21 million",
  "authorId": "Pitchdecks",
  "authorName": "Seattle Storm",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 7,
  "pageCount": 14,
  "prevPage": 6,
  "nextPage": 8,
  "slideType": "why_now",
  "function": "establish_context",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "The slide uses a dramatic background image of Seattle to anchor the brand identity.",
  "elementsJson": [
    "headline_text",
    "photo"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605d-726d-81a3-d44f974aa028/7",
  "deckHref": "/decks/019dd923-605d-726d-81a3-d44f974aa028",
  "deckJsonHref": "/decks/019dd923-605d-726d-81a3-d44f974aa028.json",
  "deckAnchorHref": "/decks/019dd923-605d-726d-81a3-d44f974aa028#slide-7",
  "components": [
    {
      "bbox": {
        "h": 0.2,
        "w": 0.2,
        "x": 0.4,
        "y": 0.535
      },
      "kind": "image",
      "text": "Seattle Storm logo",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9d06eb8a-08f5-442e-ba43-8c9a0868c222",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.6,
        "x": 0.2,
        "y": 0.35
      },
      "kind": "title",
      "text": "WOMEN'S SPORTS: THE MARKET IS EXPLODING",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "de1c82b6-02bb-49a4-aded-c1f6a41f51ab",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 10,
      "from": 7,
      "beatId": "3a40ce43-b12b-46bc-ac2f-11246191edd6",
      "arcName": "Rags to Riches",
      "arcSlug": "rags-to-riches",
      "beatName": "The Breakthrough",
      "beatSlug": "rags-to-riches-the-breakthrough",
      "evidence": "The deck discusses the growth of women's sports and the market opportunity for the Storm.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 10,
      "from": 7,
      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "73f89442-34a7-4b7f-8fb8-59da0d6b7135",
      "evidence": "The deck presents data on the growth of women's sports and the market opportunity.",
      "position": 0,
      "objective": "Why now is the time to invest in the Seattle Storm",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.8,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}