{
  "docId": "019dd923-605d-726d-81a3-cc204f41760d",
  "docSlug": "bi-9185a3224528c185",
  "documentTitle": "Pitch deck: Dental startup Wally Health raises $3 million",
  "authorId": "Pitchdecks",
  "authorName": "Wally Health",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.774,
  "pageNumber": 5,
  "pageCount": 12,
  "prevPage": 4,
  "nextPage": 6,
  "slideType": "testimonial",
  "function": "show_traction",
  "density": "balanced",
  "nDataPoints": 1,
  "notes": "The slide uses a grid of 12 Google review cards to build social proof.",
  "elementsJson": [
    "action_title",
    "icon_grid",
    "paragraph"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605d-726d-81a3-cc204f41760d/5",
  "deckHref": "/decks/019dd923-605d-726d-81a3-cc204f41760d",
  "deckJsonHref": "/decks/019dd923-605d-726d-81a3-cc204f41760d.json",
  "deckAnchorHref": "/decks/019dd923-605d-726d-81a3-cc204f41760d#slide-5",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "100 5-star Google reviews and counting.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-c0aa-76ce-98ad-7cc6cd4af608",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.8,
        "x": 0.1,
        "y": 0.25
      },
      "kind": "image",
      "text": "Grid of 12 Google review cards",
      "attrs": null,
      "subkind": "infographic",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9b36716e-c578-4370-9ccc-201292903f67",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.4,
        "x": 0.1,
        "y": 0.9
      },
      "kind": "metric",
      "text": "100 5-star Google reviews and counting.",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d686cf9c-bccb-432e-985c-9968ba84a3c4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "5-star reviews: 100",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-c0aa-76ce-98ad-82cd32d78bbe",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.2,
        "x": 0.1,
        "y": 0.95
      },
      "kind": "subtitle",
      "text": "carebywally.com/reviews",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2f7db36c-e7a8-4ffd-b6e0-404a13f0e4b5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.5,
        "x": 0.1,
        "y": 0.15
      },
      "kind": "title",
      "text": "Meet Wally: the only dental care millennials want",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cceec33f-0438-414f-866a-f602cd2884d3",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [],
  "loops": [
    {
      "to": 7,
      "from": 4,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "fe5a1a8f-d1b8-4277-a919-47731e9a87fe",
      "evidence": "The deck implies that traditional dental experiences are unsatisfactory and that Wally Health's approach is necessary.",
      "position": 0,
      "objective": "What are the consequences of not adopting a new approach to dental care?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    },
    {
      "to": 10,
      "from": 2,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "f1ecf0f8-7ecf-42b7-a4dd-b0ce030a07b3",
      "evidence": "The deck presents Wally Health's solution as a better experience at a lower cost, and highlights its potential for growth.",
      "position": 1,
      "objective": "Why does Wally Health's approach matter?",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.6,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}