{
  "docId": "019dd923-605d-726d-81a3-cc204f41760d",
  "docSlug": "bi-9185a3224528c185",
  "documentTitle": "Pitch deck: Dental startup Wally Health raises $3 million",
  "authorId": "Pitchdecks",
  "authorName": "Wally Health",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.774,
  "pageNumber": 4,
  "pageCount": 12,
  "prevPage": 3,
  "nextPage": 5,
  "slideType": "pain_points",
  "function": "frame_problem",
  "density": "balanced",
  "nDataPoints": 1,
  "notes": "The tone is informal and provocative, using strong language to emphasize customer frustration.",
  "elementsJson": [
    "action_title",
    "numbered_list"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605d-726d-81a3-cc204f41760d/4",
  "deckHref": "/decks/019dd923-605d-726d-81a3-cc204f41760d",
  "deckJsonHref": "/decks/019dd923-605d-726d-81a3-cc204f41760d.json",
  "deckAnchorHref": "/decks/019dd923-605d-726d-81a3-cc204f41760d#slide-4",
  "components": [
    {
      "bbox": {
        "h": 0.3,
        "w": 0.8,
        "x": 0.1,
        "y": 0.4
      },
      "kind": "list",
      "text": "01 TOO EXPENSIVE: Most millennials don't have insurance (and more are losing it). Even if you do - going to the dentist costs too much. 02 OUTDATED EXPERIENCE: Everything is old-school from booking to paper forms to scraping your teeth with tools from the 40's. 03 BEING UPSOLD: $22B in unnecessary fillings are sold to patients every year. Ask any 25-40 year old what they think about this.",
      "attrs": null,
      "subkind": "numbered",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f9cab7aa-56ac-4f8b-8f78-d5dc31ea0df9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "unnecessary fillings: $22B",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-c0aa-76ce-98ae-3d0981104aa3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.8,
        "x": 0.1,
        "y": 0.15
      },
      "kind": "title",
      "text": "Because they are sick of the traditional experience that doesn't give a shit about them",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "df5c7fc1-3752-4800-9182-1d2a2f570bb3",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Problem Statement Canvas",
      "slug": "problem-statement-canvas",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "85e8f1ac-3074-4b91-9414-aa983e30fec1",
      "evidence": "list/numbered: 01 TOO EXPENSIVE: Most millennials don't have insurance (and more are losing it). Even if you do - going to the dentist costs too much. 02 OUTDATED EXPERIENCE: Everything is old-school from booking to pape",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "list-presentation",
      "slug": null,
      "matchId": "456da43d-ed9b-46fc-b814-246a98eab561",
      "evidence": "Three distinct numbered points outlining customer pain points.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 4,
      "from": 4,
      "beatId": "2c06f3bb-da65-4ba7-bad5-dadd981df690",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Problem",
      "beatSlug": "problem-agitate-solution-problem-identify-pain",
      "evidence": "The deck identifies the pain points of traditional dental experiences.",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    },
    {
      "to": 4,
      "from": 4,
      "beatId": "b319966e-7dbd-4b7f-90c6-a990716fb077",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Agitation",
      "beatSlug": "problem-agitate-solution-agitate-make-it-worse",
      "evidence": "The deck agitates the problem by highlighting the dissatisfaction of millennials.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Development",
      "parentBeatSlug": "development"
    }
  ],
  "loops": [
    {
      "to": 7,
      "from": 4,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "fe5a1a8f-d1b8-4277-a919-47731e9a87fe",
      "evidence": "The deck implies that traditional dental experiences are unsatisfactory and that Wally Health's approach is necessary.",
      "position": 0,
      "objective": "What are the consequences of not adopting a new approach to dental care?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    },
    {
      "to": 10,
      "from": 2,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "f1ecf0f8-7ecf-42b7-a4dd-b0ce030a07b3",
      "evidence": "The deck presents Wally Health's solution as a better experience at a lower cost, and highlights its potential for growth.",
      "position": 1,
      "objective": "Why does Wally Health's approach matter?",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.6,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}