{
  "docId": "019dd923-605d-726d-81a3-ca228462b140",
  "docSlug": "bi-fb24469fe1aaa089",
  "documentTitle": "Here's the pitch deck startup Vitable Health used to raise $16 million",
  "authorId": "Pitchdecks",
  "authorName": "Vitable Health",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 3,
  "pageCount": 18,
  "prevPage": 2,
  "nextPage": 4,
  "slideType": "segmentation",
  "function": "decompose_segments",
  "density": "overcrowded",
  "nDataPoints": 0,
  "notes": "Uses a visual metaphor of people in windows to represent different segments.",
  "elementsJson": [
    "headline_text",
    "callout_box",
    "icon_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605d-726d-81a3-ca228462b140/3",
  "deckHref": "/decks/019dd923-605d-726d-81a3-ca228462b140",
  "deckJsonHref": "/decks/019dd923-605d-726d-81a3-ca228462b140.json",
  "deckAnchorHref": "/decks/019dd923-605d-726d-81a3-ca228462b140#slide-3",
  "components": [
    {
      "bbox": {
        "h": 0.18,
        "w": 0.18,
        "x": 0.8,
        "y": 0.7
      },
      "kind": "callout",
      "text": "For the Employers Who Fund It. a truly meaningful benefit that also decreases their costs",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1f2be4a8-133f-4243-8218-4f4986e39628",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.18,
        "w": 0.18,
        "x": 0.41,
        "y": 0.23
      },
      "kind": "callout",
      "text": "For those with No Coverage. Provides first-line care options that can prevent more costly care",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "46e74442-bc86-4806-a182-3a63875f2f32",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.18,
        "w": 0.18,
        "x": 0.8,
        "y": 0.23
      },
      "kind": "callout",
      "text": "For those with Minimal Coverage. Significantly reduces out-of-pocket costs for primary care services",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e04bda63-b835-4c14-ad4c-6aee4989a843",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "callout",
      "text": "For those with No Coverage: Provides first-line care options that can prevent more costly care. For those with Minimal Coverage: Significantly reduces out-of-pocket costs for primary care services. For the Employers Who Fund It: a truly meaningful benefit that also decreases their costs.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-d05e-762d-9440-c31a5c2d57b9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.12,
        "x": 0.86,
        "y": 0.95
      },
      "kind": "disclaimer",
      "text": "Proprietary & Confidential | 3",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "605526f3-927f-401f-8cb0-abe67800ec1e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.15,
        "x": 0.66,
        "y": 0.5
      },
      "kind": "image",
      "text": "Person in window representing employers",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a3528b6b-06ec-43d5-8e15-816983266aa6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.15,
        "x": 0.27,
        "y": 0.03
      },
      "kind": "image",
      "text": "Person in window with no coverage",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d71d5513-4314-4a39-8d8f-71be5c3986bc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.15,
        "x": 0.66,
        "y": 0.03
      },
      "kind": "image",
      "text": "Person in window with minimal coverage",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fa4d5d03-f944-427d-b80f-c83e3b50e99d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.48,
        "x": 0.07,
        "y": 0.62
      },
      "kind": "title",
      "text": "Affordable Primary Care is critical for these working Americans",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9546b648-06c3-49a1-822c-523472e70964",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "audience-segmentation",
      "slug": null,
      "matchId": "a162ffa6-012a-47fa-853f-9a0da39bac8f",
      "evidence": "The slide explicitly breaks down the target market into three distinct personas.",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 3,
      "from": 3,
      "beatId": "4e0592f0-e13a-4203-80d7-8eb7ce9ce8db",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Agitate",
      "beatSlug": "problem-agitate-solution-agitate-make-it-worse",
      "evidence": "The deck agitates the problem with segmentation on page 3",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Development",
      "parentBeatSlug": "development"
    }
  ],
  "loops": [
    {
      "to": 10,
      "from": 2,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "f644f294-f594-4421-ae47-e8bdbbc35528",
      "evidence": "The deck shows the benefits of Vitable Health's solution on pages 5-10",
      "position": 0,
      "objective": "Highlight the cost of inaction for employers and employees",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}