{
  "docId": "019dd923-605d-726d-81a3-bc7e24d39ec0",
  "docSlug": "bi-ab213777e631c8d6",
  "documentTitle": "Check out the pitch deck oVice used to raise $32 million",
  "authorId": "Pitchdecks",
  "authorName": "oVice",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 5,
  "pageCount": 17,
  "prevPage": 4,
  "nextPage": 6,
  "slideType": "traction",
  "function": "show_traction",
  "density": "balanced",
  "nDataPoints": 2,
  "notes": "Uses a city skyline metaphor to represent growth in scale.",
  "elementsJson": [
    "headline_text",
    "big_number",
    "infographic"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605d-726d-81a3-bc7e24d39ec0/5",
  "deckHref": "/decks/019dd923-605d-726d-81a3-bc7e24d39ec0",
  "deckJsonHref": "/decks/019dd923-605d-726d-81a3-bc7e24d39ec0.json",
  "deckAnchorHref": "/decks/019dd923-605d-726d-81a3-bc7e24d39ec0#slide-5",
  "components": [
    {
      "bbox": {
        "h": 0.508,
        "w": 0.955,
        "x": 0.472,
        "y": 0.492
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4bf4c94c-7e06-48db-abdd-45e2a78036d8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.275,
        "w": 0.333,
        "x": 0.032,
        "y": 0.725
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9f5a552d-85d4-4b4b-a7c3-67268ab3831a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.066,
        "w": 0.281,
        "x": 0.092,
        "y": 0.618
      },
      "kind": "metric",
      "text": "1,200 Organizations",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "98badc02-dbf1-4565-9ed3-6c7fecbf7ee8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.066,
        "w": 0.281,
        "x": 0.598,
        "y": 0.358
      },
      "kind": "metric",
      "text": "2,200 Organizations",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9bd851e0-627b-486b-a2a2-9d08569a0e79",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Organizations: 2,200",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-c0ae-71db-8b38-b8cb1c875ea6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.045,
        "w": 0.475,
        "x": 0.045,
        "y": 0.078
      },
      "kind": "title",
      "text": "Number of organizations using oVice:",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9b441eb9-26e0-4ffc-a8ab-7c17fea8d048",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 9,
      "from": 5,
      "beatId": "427172c7-6ba7-41a4-b8b6-6db953dc1153",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Traction",
      "beatSlug": null,
      "evidence": "The deck presents oVice's traction, including number of organizations using oVice, daily active users, and ARR growth",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 9,
      "from": 5,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "1d7f0c9f-539c-4794-8e4d-094b35d96e8f",
      "evidence": "The deck presents traction metrics to imply the cost of inaction",
      "position": 0,
      "objective": "What is the cost of not using oVice?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}