{
  "docId": "019dd923-605d-726d-81a3-a3b2d21b30d1",
  "docSlug": "bi-92fac8d0495e935e",
  "documentTitle": "Read the pitch deck Upollo used to raise a $2.75 million seed round",
  "authorId": "Pitchdecks",
  "authorName": "Upollo",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.781,
  "pageNumber": 14,
  "pageCount": 19,
  "prevPage": 13,
  "nextPage": 15,
  "slideType": "customer_journey",
  "function": "illustrate_case",
  "density": "sparse",
  "nDataPoints": 8,
  "notes": "The slide uses a timeline diagram to illustrate a specific customer pain point (trial abuse).",
  "elementsJson": [
    "headline_text",
    "process_diagram"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605d-726d-81a3-a3b2d21b30d1/14",
  "deckHref": "/decks/019dd923-605d-726d-81a3-a3b2d21b30d1",
  "deckJsonHref": "/decks/019dd923-605d-726d-81a3-a3b2d21b30d1.json",
  "deckAnchorHref": "/decks/019dd923-605d-726d-81a3-a3b2d21b30d1#slide-14",
  "components": [
    {
      "bbox": {
        "h": 0.6,
        "w": 0.45,
        "x": 0.52,
        "y": 0.24
      },
      "kind": "diagram",
      "text": "8-week timeline of trial abuse",
      "attrs": null,
      "subkind": "timeline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8717ab8a-3b26-4943-b21f-7593cb45d340",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "free trials: 8",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-c0aa-76ce-98b6-051a7b1f8de7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.4,
        "x": 0.05,
        "y": 0.35
      },
      "kind": "title",
      "text": "We are helping customers like OddsJam convert users who have done 8 free trials",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e01a3591-5db1-46d8-9351-787d1426c8fd",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Customer journey map",
      "slug": "customer-journey-map",
      "agent": null,
      "layer": "slide",
      "matchId": "c59c8fbc-a9ca-4569-bdba-657bb141039e",
      "evidence": "We are helping customers like ODDSJAM convert users who have done 8 free trials",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "timeline",
      "slug": null,
      "matchId": "1904a0cc-d2e7-4573-b151-0bf0ab8d1cdb",
      "evidence": "Sequential steps 1-8 showing user behavior over time",
      "confidence": 1
    }
  ],
  "arcBeats": [],
  "loops": [
    {
      "to": 15,
      "from": 14,
      "name": "Jobs To Be Done",
      "slug": "53-jobs-to-be-done",
      "bestFor": "Product innovation, market entry, competitive positioning",
      "matchId": "aee6347d-9c9b-4d06-a279-39e0de3aec73",
      "evidence": "The deck showcases customer success stories",
      "position": 1,
      "objective": "How can Upollo help customers achieve their goals?",
      "structure": "The Customer's Job -> Current Solutions (Hired/Fired) -> Unmet Needs -> Our Solution Fit",
      "confidence": 0.6,
      "description": "Reframe the problem around what the customer is trying to accomplish, not what they're buying"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}