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  "documentTitle": "Upright: Impact measurement startup raises $5.2 million seed round",
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      "text": "Fragmented landscape: Every asset manager reports what they wish to show - using different metrics",
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      "text": "No common definitions: Many asset managers create their own metrics, leading to even less comparability for end users/clients",
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      "text": "Illusion of \"real data\" from companies: Many investors rely on companies to disclose the \"right answers\" to impact metrics - while few companies actually have high-quality impact measuring in place",
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