{
  "docId": "019dd923-605d-726d-81a3-9d1ab92e610a",
  "docSlug": "bi-9a8516a34eec743d",
  "documentTitle": "Upright: Impact measurement startup raises $5.2 million seed round",
  "authorId": "Pitchdecks",
  "authorName": "Upright Project",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.776,
  "pageNumber": 16,
  "pageCount": 18,
  "prevPage": 15,
  "nextPage": 17,
  "slideType": "traction",
  "function": "show_traction",
  "density": "overcrowded",
  "nDataPoints": 0,
  "notes": "Includes a photo of a Nasdaq billboard in Times Square featuring the Upright Project.",
  "elementsJson": [
    "action_title",
    "bullet_list",
    "quote_block",
    "photo"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605d-726d-81a3-9d1ab92e610a/16",
  "deckHref": "/decks/019dd923-605d-726d-81a3-9d1ab92e610a",
  "deckJsonHref": "/decks/019dd923-605d-726d-81a3-9d1ab92e610a.json",
  "deckAnchorHref": "/decks/019dd923-605d-726d-81a3-9d1ab92e610a#slide-16",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Since June 2021, Upright's data is distributed in global partnership with Nasdaq to make the net impact data easily available via Nasdaq's API for investors and companies globally.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-c0ab-717a-a220-4b9d9e91c0e4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.7,
        "w": 0.45,
        "x": 0.5,
        "y": 0.2
      },
      "kind": "image",
      "text": "Nasdaq billboard in Times Square",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "378f36f0-7ee7-469c-8b87-6594be557503",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.4,
        "x": 0.05,
        "y": 0.25
      },
      "kind": "list",
      "text": "Since June 2021, Upright's data is distributed in global partnership with Nasdaq to make the net impact data easily available via Nasdaq's API for investors and companies globally",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "23ce66d9-fdf8-4582-b36b-7a97378890c7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.4,
        "x": 0.05,
        "y": 0.8
      },
      "kind": "paragraph",
      "text": "James McKeone, VP, Head of European Data at Nasdaq",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "84150fc9-9463-417d-a644-fe5679be7bd0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.4,
        "x": 0.05,
        "y": 0.5
      },
      "kind": "quote",
      "text": "As companies' impact on environment, health, society and knowledge becomes increasingly important [...] we are excited to partner with Upright, a leading provider of intelligence used to quantify the net impact of companies",
      "attrs": null,
      "subkind": "testimonial",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f2d2d98b-d776-4137-8761-309a3fb0dcc5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "quote",
      "text": "As companies' impact on environment, health, society and knowledge becomes increasingly important [...] we are excited to partner with Upright, a leading provider of intelligence used to quantify the net impact of companies - James McKeone, VP, Head of European Data at Nasdaq",
      "attrs": null,
      "subkind": null,
      "toolName": "Authority citation",
      "toolSlug": "authority-citation",
      "confidence": null,
      "componentId": "019dd952-c0ab-717a-a220-4d7676c4ad28",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.45,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "Upright data is also distributed via data distribution partnerships globally",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9a25325a-6ed0-474c-827f-ccf44cc34207",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Social Proof",
      "slug": "social-proof",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "e69185a5-640e-4c9e-9832-6fe9bc7405ec",
      "evidence": "quote/testimonial: As companies' impact on environment, health, society and knowledge becomes increasingly important [...] we are excited to partner with Upright, a leading provider of intelligence used to quantify the net impact of",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}