{
  "docId": "019dd923-605d-726d-81a3-9d1ab92e610a",
  "docSlug": "bi-9a8516a34eec743d",
  "documentTitle": "Upright: Impact measurement startup raises $5.2 million seed round",
  "authorId": "Pitchdecks",
  "authorName": "Upright Project",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.776,
  "pageNumber": 15,
  "pageCount": 18,
  "prevPage": 14,
  "nextPage": 16,
  "slideType": "testimonial",
  "function": "show_traction",
  "density": "overcrowded",
  "nDataPoints": 0,
  "notes": "The slide uses a grid layout to present logos, quotes, and links to articles.",
  "elementsJson": [
    "logo_grid",
    "quote_block"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605d-726d-81a3-9d1ab92e610a/15",
  "deckHref": "/decks/019dd923-605d-726d-81a3-9d1ab92e610a",
  "deckJsonHref": "/decks/019dd923-605d-726d-81a3-9d1ab92e610a.json",
  "deckAnchorHref": "/decks/019dd923-605d-726d-81a3-9d1ab92e610a#slide-15",
  "components": [
    {
      "bbox": {
        "h": 0.15,
        "w": 0.9,
        "x": 0.05,
        "y": 0.2
      },
      "kind": "image",
      "text": "Logos of MIT Technology Review, CFA Institute, IPE, Sifted/FT, and various Finnish newspapers.",
      "attrs": null,
      "subkind": "logo-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c48ee24c-d10a-431b-a21f-2eac7f8891fd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.18,
        "x": 0.81,
        "y": 0.45
      },
      "kind": "paragraph",
      "text": "Articles in the Finnish media: Talouselämä, Helsingin Sanomat, Kauppalehti, Hufvudstadsbladet.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "19ba180e-fe9d-4255-934e-6f004566984e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.18,
        "x": 0.62,
        "y": 0.45
      },
      "kind": "paragraph",
      "text": "Featured in Finland's top startups and scaleups in 2021 listing of fourteen companies",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ddbc0194-a4c1-4ac4-bf99-a88512127301",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.18,
        "x": 0.24,
        "y": 0.45
      },
      "kind": "quote",
      "text": "Does the Upright Project model mark the beginning of an era where net positive impact and investment returns are in full alignment?",
      "attrs": null,
      "subkind": "testimonial",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6dcee40a-a98b-48f5-9e58-a32bfbc4864a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.18,
        "x": 0.43,
        "y": 0.45
      },
      "kind": "quote",
      "text": "Nordic institutions are backing an AI approach to assessing individual businesses and their impacts",
      "attrs": null,
      "subkind": "testimonial",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b5bb4ec2-ee3c-41f7-a260-1ddea7710f4f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.18,
        "x": 0.05,
        "y": 0.45
      },
      "kind": "quote",
      "text": "Upright's greatest innovation lies in the modelling of the value chains of all the goods that are traded globally and in teaching a neural network to understand and establish these relationships",
      "attrs": null,
      "subkind": "testimonial",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d6e69b20-5fac-452e-af6d-2af5361cd7a3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "quote",
      "text": "Upright's greatest innovation lies in the modelling of the value chains of all the goods that are traded globally and in teaching a neural network to understand and establish these relationships (MIT Technology Review)",
      "attrs": null,
      "subkind": null,
      "toolName": "Authority citation",
      "toolSlug": "authority-citation",
      "confidence": null,
      "componentId": "019dd952-c0ab-717a-a220-602a0f7d81b6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.3,
        "x": 0.05,
        "y": 0.07
      },
      "kind": "title",
      "text": "Upright in the media",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ea12fe61-8b23-41ed-9ca6-ba2738289460",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Social Proof",
      "slug": "social-proof",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "892c3926-9929-47c9-9026-9eb0dfa7660e",
      "evidence": "image/logo-grid: Logos of MIT Technology Review, CFA Institute, IPE, Sifted/FT, and various Finnish newspapers.",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}