{
  "docId": "019dd923-605d-726d-81a3-9d1ab92e610a",
  "docSlug": "bi-9a8516a34eec743d",
  "documentTitle": "Upright: Impact measurement startup raises $5.2 million seed round",
  "authorId": "Pitchdecks",
  "authorName": "Upright Project",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.776,
  "pageNumber": 10,
  "pageCount": 18,
  "prevPage": 9,
  "nextPage": 11,
  "slideType": "solution",
  "function": "present_solution",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "The slide features a screenshot of the Upright platform and a list of six primary use cases.",
  "elementsJson": [
    "screenshot",
    "bullet_list"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605d-726d-81a3-9d1ab92e610a/10",
  "deckHref": "/decks/019dd923-605d-726d-81a3-9d1ab92e610a",
  "deckJsonHref": "/decks/019dd923-605d-726d-81a3-9d1ab92e610a.json",
  "deckAnchorHref": "/decks/019dd923-605d-726d-81a3-9d1ab92e610a#slide-10",
  "components": [
    {
      "bbox": {
        "h": 0.6,
        "w": 0.5,
        "x": 0.05,
        "y": 0.2
      },
      "kind": "image",
      "text": "Screenshot of Upright platform",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9ccfc6ac-da61-48b3-8d1c-e0b724c549cc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.35,
        "x": 0.6,
        "y": 0.2
      },
      "kind": "list",
      "text": "Main use cases for institutional investors: Screening, Due diligence, Active ownership, Reporting, Compliance, Product development",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6a42dec6-536d-4d39-82f3-43d329917d58",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.9,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "Upright offers investors an easy-to-use platform to track and improve their impact while complying with regulation",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7dfb872c-d88e-486b-b914-446a4c8ac3dc",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 10,
      "from": 10,
      "beatId": "380ac8bd-bf2c-473b-a64b-5f5212ea1a0c",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Solution",
      "beatSlug": "problem-agitate-solution-solution-provide-relief",
      "evidence": "Upright offers investors an easy-to-use platform to track and improve their impact while complying with regulation",
      "position": 2,
      "confidence": 0.9,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 10,
      "from": 5,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "de1fb112-12bb-4c41-8b96-8511ec98885e",
      "evidence": "The deck highlights the limitations of current impact discourse and the benefits of Upright's solution",
      "position": 0,
      "objective": "What are the consequences of not measuring impact?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.7,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}