{
  "docId": "019dd923-605d-726d-81a3-861cb288b427",
  "docSlug": "bi-f84081c408e10844",
  "documentTitle": "Pitch deck: Uncaged Innovations secures $5.6 million",
  "authorId": "Pitchdecks",
  "authorName": "Uncaged Innovations",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 2,
  "pageCount": 12,
  "prevPage": 1,
  "nextPage": 3,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "dense",
  "nDataPoints": 5,
  "notes": "Uses a funnel-like visual to represent market segments by size.",
  "elementsJson": [
    "headline_text",
    "action_title",
    "bullet_list",
    "callout_box",
    "infographic"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605d-726d-81a3-861cb288b427/2",
  "deckHref": "/decks/019dd923-605d-726d-81a3-861cb288b427",
  "deckJsonHref": "/decks/019dd923-605d-726d-81a3-861cb288b427.json",
  "deckAnchorHref": "/decks/019dd923-605d-726d-81a3-861cb288b427#slide-2",
  "components": [
    {
      "bbox": {
        "h": 0.18,
        "w": 0.45,
        "x": 0.07,
        "y": 0.67
      },
      "kind": "callout",
      "text": "...next-gen leather options underperform & have not scaled. Existing sustainable leather alternatives are up to 600% more expensive and suffer from limited raw material availability.",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "63dfac75-aa3e-4754-a601-cd0ab58413b7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.8,
        "w": 0.3,
        "x": 0.65,
        "y": 0.15
      },
      "kind": "chart",
      "text": "$86B Traditional Leather, $63B Synthetic Leather, $647M Next-gen Leather Currently",
      "attrs": null,
      "subkind": "funnel",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3d50b110-d4d0-48c1-812c-f51066537ba0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.45,
        "x": 0.07,
        "y": 0.36
      },
      "kind": "list",
      "text": "Leather production depends on the livestock sector, which is responsible for 14.5% of greenhouse gas emissions (UN)\nDemand for vegan leather is growing at an explosive 49.9% CAGR\nSustainable materials will account for 25% of global fashion by 2030\n73% of global consumers say they would change their consumption habits to reduce their environmental impact (Nielsen)",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "80b8ebf3-769c-49ba-930b-34f4c88c09d4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "TAM: $86B",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-cb19-728c-86a0-36859b6d0b26",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.45,
        "x": 0.07,
        "y": 0.23
      },
      "kind": "title",
      "text": "Demand for sustainable leather is tremendous and growing rapidly.",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "72ace34e-7e54-442f-85dc-9b031da0160c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.15,
        "x": 0.07,
        "y": 0.08
      },
      "kind": "title",
      "text": "MARKET",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0ce589c0-ecd4-4491-8b0d-53f034bff819",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "market-sizing",
      "slug": null,
      "matchId": "e97b3450-09fa-4e91-bc34-7f565f62664a",
      "evidence": "Visual representation of TAM/SAM/SOM segments",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 2,
      "from": 2,
      "beatId": "fb1cfaf0-fa26-4659-bdaf-02d1fd778d4f",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Market Size",
      "beatSlug": "sequoia-pitch-market-size",
      "evidence": "The market sizing slide provides an overview of the market opportunity",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}