{
  "docId": "019dd923-605d-726d-81a3-7e58089b071f",
  "docSlug": "bi-93126e58db2d92ea",
  "documentTitle": "Therma: Startup helping McDonald's reduce food waste lands $19 million",
  "authorId": "Pitchdecks",
  "authorName": "Therma",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 3,
  "pageCount": 12,
  "prevPage": 2,
  "nextPage": 4,
  "slideType": "pain_points",
  "function": "frame_problem",
  "density": "balanced",
  "nDataPoints": 3,
  "notes": null,
  "elementsJson": [
    "big_number",
    "photo"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605d-726d-81a3-7e58089b071f/3",
  "deckHref": "/decks/019dd923-605d-726d-81a3-7e58089b071f",
  "deckJsonHref": "/decks/019dd923-605d-726d-81a3-7e58089b071f.json",
  "deckAnchorHref": "/decks/019dd923-605d-726d-81a3-7e58089b071f#slide-3",
  "components": [
    {
      "bbox": {
        "h": 0.3,
        "w": 0.25,
        "x": 0.37,
        "y": 0.35
      },
      "kind": "metric",
      "text": "$120B of food is wasted due to poor storage and handling annually",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "292356d8-d6de-4c53-8226-c5a6ebf37a45",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.25,
        "x": 0.65,
        "y": 0.35
      },
      "kind": "metric",
      "text": "$40B is spent on cooling maintenance per year",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "dd431a2c-ef77-4f1d-ad55-16402becc4b3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.25,
        "x": 0.1,
        "y": 0.35
      },
      "kind": "metric",
      "text": "$18B is lost on electricity cooling inefficiency each year",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "dfa8d234-cae0-4e40-b685-746b36db0f67",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Annual financial waste: $120B",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-c0aa-76ce-98b8-b3c04dcf210d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.25,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "SHOCKING INEFFICIENCY",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5c56ee6b-4846-46a5-bdab-550cd935f4d6",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Audience Definition",
      "slug": "audience-definition",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "b2cb5cf8-737e-41a8-97ca-50fe9100a697",
      "evidence": "The slide presents a clear problem statement and shocking inefficiency metrics, indicating an understanding of the audience's concerns.",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 4,
      "from": 2,
      "beatId": "886be805-bfb8-498d-83fd-e29c3fdaedcf",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Problem",
      "beatSlug": "problem-agitate-solution-problem-identify-pain",
      "evidence": "The deck identifies the problem of inefficiency in the cold chain and the pain points associated with it.",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    },
    {
      "to": 3,
      "from": 3,
      "beatId": "f43b3f24-3ed6-465b-baad-34174a56a4da",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Need",
      "beatSlug": "monroes-sequence-need",
      "evidence": "The deck highlights the need for a more efficient cold chain, with shocking inefficiency and significant emissions.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 4,
      "from": 2,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "f4a31ef5-1d27-4ad0-ad19-3563f66482ec",
      "evidence": "The deck highlights the shocking inefficiency and significant emissions in the cold chain.",
      "position": 0,
      "objective": "What are the costs of not addressing the inefficiency in the cold chain?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.7,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}