{
  "docId": "019dd923-605d-726d-81a3-64473a9fc69a",
  "docSlug": "bi-727030defbefd5a8",
  "documentTitle": "TikTok influencer advertiser pitch deck for collab house: media kit",
  "authorId": "Pitchdecks",
  "authorName": "Girls in the Valley",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 9,
  "pageCount": 9,
  "prevPage": 8,
  "nextPage": null,
  "slideType": "business_model",
  "function": "present_solution",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The slide uses a collage of photos featuring influencers at branded events (Boohoo, Sugar Factory) to illustrate the 'in-house activations' mentioned in the text.",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "photo"
  ],
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605d-726d-81a3-64473a9fc69a/9",
  "deckHref": "/decks/019dd923-605d-726d-81a3-64473a9fc69a",
  "deckJsonHref": "/decks/019dd923-605d-726d-81a3-64473a9fc69a.json",
  "deckAnchorHref": "/decks/019dd923-605d-726d-81a3-64473a9fc69a#slide-9",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Brands can engage with the girls and their fans monthly by sponsoring posts as well as in house activations such as a bathroom take over, theater room takeover, closet takeover, events, parties and trips.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-bb81-722c-82d5-0245ef2a40ef",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 1,
        "w": 0.67,
        "x": 0.33,
        "y": 0
      },
      "kind": "image",
      "text": "Collage of event photos",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7805d966-c854-46d5-b725-5fc8848a5d20",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.28,
        "x": 0.04,
        "y": 0.25
      },
      "kind": "paragraph",
      "text": "Brands can engage with the girls and their fans monthly by sponsoring posts as well as in house activations such as a bathroom take over, theater room takeover, closet takeover, events, parties and trips.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7ed0491b-2824-4011-a889-8057158bd94e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.25,
        "x": 0.04,
        "y": 0.05
      },
      "kind": "title",
      "text": "Brand Opportunities",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "281ba336-aa5c-432c-92c5-cf2cee66033b",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Audience Definition",
      "slug": "audience-definition",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "77ac72bc-1d9e-4c27-8482-7d53b94b21a5",
      "evidence": "Brands can engage with the girls and their fans monthly by sponsoring posts as well as in house activations such as a bathroom take over, theater room takeover, closet takeover, events, parties and trips.",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 9,
      "from": 9,
      "beatId": "6d499cde-21f0-46b3-b9a1-35a5b4d47d02",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Business Model",
      "beatSlug": "sequoia-pitch-business-model",
      "evidence": "The deck outlines the business model and brand opportunities",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 9,
      "from": 1,
      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "3a31454a-9be7-4b3e-be71-56bc0bb977db",
      "evidence": "The deck implies that the advertising landscape is changing and the Valley House is well-positioned to capitalize on this change",
      "position": 1,
      "objective": "Explain why the Valley House is needed now",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.5,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}