{
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  "docSlug": "bi-bf52a254eac3f9d6",
  "documentTitle": "The pitch deck Tebra used to raise $72 million to fuel its merger",
  "authorId": "Pitchdecks",
  "authorName": "Tebra",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.78,
  "pageNumber": 11,
  "pageCount": 23,
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  "nextPage": 12,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "dense",
  "nDataPoints": 10,
  "notes": "Uses a concentric circle diagram to represent market segments by revenue potential.",
  "elementsJson": [
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  "slideHref": "/slides/019dd923-605d-726d-81a3-617ca6702353/11",
  "deckHref": "/decks/019dd923-605d-726d-81a3-617ca6702353",
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  "deckAnchorHref": "/decks/019dd923-605d-726d-81a3-617ca6702353#slide-11",
  "components": [
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      "bbox": {
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      "kind": "diagram",
      "text": "Concentric circles representing market segments: Enterprise ($4.8B+), Mid-market ($8.2B+), SMB ($12.4B+)",
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      "kind": "list",
      "text": "TOTAL OVERALL MARKET: Revenue: $25.5B+, Providers: 1.8M+; SEGMENTS SERVED TODAY: SMB & mid-market; AGGREGATE PROVIDERS SERVED TODAY: ~107,000; MARKET SHARE TODAY: Revenue: ~1%, Providers: ~5%",
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      "kind": "metric",
      "text": "TAM: $25.5B+",
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      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
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      "componentId": "019dd952-c5b2-7713-a1f3-6939e7c9c1dd",
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      "kind": "source-note",
      "text": "(1) Management estimate (2) Market research 2021 (3) Aggregate unique providers as of Q2 2022",
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      "kind": "title",
      "text": "Addressing a massive market opportunity",
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  ],
  "metrics": [],
  "tools": [
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      "name": "Market Segmentation Pyramid",
      "slug": "market-segmentation-pyramid",
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      "evidence": "The diagram/other: Concentric circles representing market segments",
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  "frameworks": [
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      "evidence": "Visualizes market segments by size and type in a hierarchical/concentric structure.",
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  "arcBeats": [
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      "to": 12,
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      "beatId": "4bc334b3-8c10-414d-85b2-099d97b941c0",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Market Size",
      "beatSlug": "sequoia-pitch-market-size",
      "evidence": "Slides 11-12 discuss market sizing and opportunity",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
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  "loops": [
    {
      "to": 15,
      "from": 6,
      "name": "Why Now",
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      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "dcabf326-8ab1-4038-90b6-831f831e6c1a",
      "evidence": "Slides 6-15 discuss the current market situation and why now is the time for Tebra",
      "position": 0,
      "objective": "Why now is the time for Tebra's solution",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.7,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
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  ],
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