{
  "docId": "019dd923-605d-726d-81a3-5b450b8f0cfe",
  "docSlug": "bi-fc84ed2d7f12899b",
  "documentTitle": "Pitch deck: Thirty Madison earns $47 million, investment from J&J",
  "authorId": "Pitchdecks",
  "authorName": "Thirty Madison",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.764,
  "pageNumber": 7,
  "pageCount": 20,
  "prevPage": 6,
  "nextPage": 8,
  "slideType": "solution",
  "function": "present_solution",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "Includes a footer with logos of medical institutions as credibility markers.",
  "elementsJson": [
    "headline_text",
    "screenshot",
    "logo_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605d-726d-81a3-5b450b8f0cfe/7",
  "deckHref": "/decks/019dd923-605d-726d-81a3-5b450b8f0cfe",
  "deckJsonHref": "/decks/019dd923-605d-726d-81a3-5b450b8f0cfe.json",
  "deckAnchorHref": "/decks/019dd923-605d-726d-81a3-5b450b8f0cfe#slide-7",
  "components": [
    {
      "bbox": {
        "h": 0.1,
        "w": 0.9,
        "x": 0.05,
        "y": 0.9
      },
      "kind": "image",
      "text": "Medical advisor logos",
      "attrs": null,
      "subkind": "logo-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d9e0d331-c8a8-4c65-8421-ec75c2ba8b2c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 1,
        "w": 0.35,
        "x": 0,
        "y": 0
      },
      "kind": "image",
      "text": "Man holding head",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5dd1d00b-ae09-41f8-9eff-acfd8943df87",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.15,
        "x": 0.6,
        "y": 0.4
      },
      "kind": "image",
      "text": "App UI 2",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1f38bd5b-d6c7-46c3-a66a-049220c907e5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.15,
        "x": 0.8,
        "y": 0.4
      },
      "kind": "image",
      "text": "App UI 3",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4f769c98-85c0-4848-89f8-c58e0a3d80da",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.15,
        "x": 0.4,
        "y": 0.4
      },
      "kind": "image",
      "text": "App UI 1",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "add86309-d75e-4526-8ffc-2d83198676c1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.15,
        "x": 0.4,
        "y": 0.2
      },
      "kind": "list",
      "text": "Expert Diagnosis via telemedicine within 24 hours",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "16cd3972-a972-490a-83f4-34d19be0d49e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.15,
        "x": 0.8,
        "y": 0.2
      },
      "kind": "list",
      "text": "Digital Tools for progress tracking & doctor messaging",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8631080f-4a0d-41a4-a1bf-c7a452ef1547",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.15,
        "x": 0.6,
        "y": 0.2
      },
      "kind": "list",
      "text": "Personalized Treatment prescribed for you & delivered to your door",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "988311b6-e6fe-4db0-b799-f7fe90df4f03",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.3,
        "x": 0.05,
        "y": 0.1
      },
      "kind": "title",
      "text": "The human-first standard for specialized care",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6d8a3b07-4652-415d-88c0-f3ab4a6b7aa6",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "List presentation",
      "slug": "list-presentation",
      "agent": null,
      "layer": "slide",
      "matchId": "6977fe8d-d3e7-428b-920a-9664c5740e72",
      "evidence": "The slide uses a list with bullets to present the human-first standard for specialized care.",
      "confidence": 0.8
    }
  ],
  "frameworks": [
    {
      "name": "credibility-transfer",
      "slug": null,
      "matchId": "5f05335d-2978-4a46-9d7f-2f288a70c961",
      "evidence": "Listing prestigious medical institutions as advisors",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 13,
      "from": 6,
      "beatId": "8780e29e-5bd7-4631-b620-ce058f0ce448",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Solution (Provide relief)",
      "beatSlug": "problem-agitate-solution-solution-provide-relief",
      "evidence": "Slides 6-13 provide a clear solution and its benefits",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 13,
      "from": 6,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "55415e2e-5060-4f12-97f8-22453f30f850",
      "evidence": "Slides 6-13 provide a clear explanation of Thirty Madison's solution and its benefits",
      "position": 1,
      "objective": "Explain the why, what, and how of Thirty Madison's solution",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}