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  "documentTitle": "SunRoof: Swedish Tesla competitor raises $14.6 million in fresh funds",
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      "kind": "metric",
      "text": "TAM: €79.8bn",
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      "text": "Source: Statistics agencies of the respective countries. (1) Represents the share of the combined population of cities on which SunRoof has focused its operations in the total population of the country in question. (2) TAM (Total Addressable Market). (3) SAM (Serviceable Available Market) conservatively assumes a total BIPV adoption rate of 10% in all re-roofs and newly-built homes, and that only 50% of such roofs are \"simple\" roofs, i.e. those permitting a swift SunRoof installation process",
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      "text": "Region, Population Total, % Captured, Competitive Forces, Re-roofs p.a., New Roofs p.a., Mean SunRoof Price Point, TAM, SAM. Sweden, 10m, 39%, 100k, 12k, €51k, €5.7bn, €290m. Poland, 38m, 18%, 300k, 98k, €28k, €11.1bn, €560m. Germany, 83m, 15%, 800k, 87k, €71k, €63.0bn, €3.1bn",
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      "kind": "title",
      "text": "SunRoof Operates on Three Highly Attractive Markets",
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