{
  "docId": "019dd923-605d-726d-81a3-4cc79adc977e",
  "docSlug": "bi-dea9763c91cb5766",
  "documentTitle": "SunRoof: Swedish Tesla competitor raises $14.6 million in fresh funds",
  "authorId": "Pitchdecks",
  "authorName": "SunRoof",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 2,
  "pageCount": 9,
  "prevPage": 1,
  "nextPage": 3,
  "slideType": "problem_statement",
  "function": "frame_problem",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "The slide uses a 'before' visual approach to frame the problem.",
  "elementsJson": [
    "headline_text",
    "action_title",
    "photo",
    "callout_box",
    "bullet_list"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605d-726d-81a3-4cc79adc977e/2",
  "deckHref": "/decks/019dd923-605d-726d-81a3-4cc79adc977e",
  "deckJsonHref": "/decks/019dd923-605d-726d-81a3-4cc79adc977e.json",
  "deckAnchorHref": "/decks/019dd923-605d-726d-81a3-4cc79adc977e#slide-2",
  "components": [
    {
      "bbox": {
        "h": 0.06,
        "w": 0.35,
        "x": 0.52,
        "y": 0.2
      },
      "kind": "callout",
      "text": "Key drawbacks of traditional PV panels",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7878787a-8ff0-44d5-83a0-4845b854bced",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.65,
        "w": 0.35,
        "x": 0.15,
        "y": 0.2
      },
      "kind": "image",
      "text": "Grid of 6 photos showing traditional solar panel installations on various roof types.",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "70a5a8fd-baf9-4076-b3a9-1d28cee367b1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.55,
        "w": 0.4,
        "x": 0.52,
        "y": 0.28
      },
      "kind": "list",
      "text": "Unappealing look of the installation, damaging to the entire outward appearance of buildings\nMeaningful production process footprint, as a result of separate production processes of roof parts and PV panels\nUsers having to deal with multiple independent contractors (roofers, PV panel installers)\nLimited value add other than energy generation\nThick panel frames limiting active (electricity generating) roof area potential",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cb67f442-0795-4551-8cf2-8265659a6b9f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.7,
        "x": 0.15,
        "y": 0.06
      },
      "kind": "title",
      "text": "Existing Rooftop PV Solutions are Ripe for Disruption",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7639e203-60ab-43d8-974b-23ad5b0fac1b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.1,
        "x": 0.15,
        "y": 0.03
      },
      "kind": "title",
      "text": "1. The Problem",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a8c6cc99-3a98-4a5e-ab29-03e71391c519",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 2,
      "from": 2,
      "beatId": "5c7ea1af-2f60-4fe1-a17e-cece13f0a702",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Problem",
      "beatSlug": "problem-agitate-solution-problem-identify-pain",
      "evidence": "The problem statement is clearly presented on page 2.",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 3,
      "from": 2,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "3f0e8c76-8e31-4a60-8876-4c8e23a768fd",
      "evidence": "The problem statement and solution are presented in a way that implies the cost of inaction.",
      "position": 0,
      "objective": "What are the costs of not disrupting the existing rooftop PV solutions market?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}