{
  "docId": "019dd923-605d-726d-81a3-410e4677df3a",
  "docSlug": "bi-7647cc6cdeefc4d9",
  "documentTitle": "Pitch deck: PR tech firm Muck Rack raised $180 million in Series A",
  "authorId": "Pitchdecks",
  "authorName": "Muck Rack",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.999,
  "pageNumber": 8,
  "pageCount": 8,
  "prevPage": 7,
  "nextPage": null,
  "slideType": "testimonial",
  "function": "illustrate_case",
  "density": "overcrowded",
  "nDataPoints": 0,
  "notes": "Uses analogy-based testimonials to establish product positioning.",
  "elementsJson": [
    "quote_block",
    "headshot",
    "logo_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605d-726d-81a3-410e4677df3a/8",
  "deckHref": "/decks/019dd923-605d-726d-81a3-410e4677df3a",
  "deckJsonHref": "/decks/019dd923-605d-726d-81a3-410e4677df3a.json",
  "deckAnchorHref": "/decks/019dd923-605d-726d-81a3-410e4677df3a#slide-8",
  "components": [
    {
      "bbox": {
        "h": 0.08,
        "w": 0.05,
        "x": 0.45,
        "y": 0.2
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "headshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bbf5a997-392a-4485-97a3-604d3b2291c2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.05,
        "x": 0.45,
        "y": 0.5
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "headshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c50c3a91-2409-4f45-9be0-e71dc58ddc1f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.05,
        "x": 0.45,
        "y": 0.8
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "headshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ccfa8562-e4b1-4dc2-a1f3-5e4e13f135c3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.5,
        "x": 0.45,
        "y": 0.65
      },
      "kind": "quote",
      "text": "Muck Rack is the map, compass and GPS for navigating the ever evolving media and journalist landscape. Truly without them, as a PR practitioner, I would be lost.",
      "attrs": null,
      "subkind": "testimonial",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5bb3f259-a36c-49af-974a-355d872ea19d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.5,
        "x": 0.45,
        "y": 0.35
      },
      "kind": "quote",
      "text": "Muck Rack is the PR equivalent of Netflix to Blockbuster. It’s time to retire your Blockbuster card for a Netflix subscription.",
      "attrs": null,
      "subkind": "testimonial",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "941449a8-c586-4a50-8dff-d798c696ba97",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.5,
        "x": 0.45,
        "y": 0.05
      },
      "kind": "quote",
      "text": "Muck Rack is like Google, if Google had spent all of their R&D time and money trying to develop their products to be used only by PR professionals and reporters.",
      "attrs": null,
      "subkind": "testimonial",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "eed62ec9-d7c9-4984-816c-ca83a68f5076",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "quote",
      "text": "Muck Rack is the PR equivalent of Netflix to Blockbuster. It’s time to retire your Blockbuster card for a Netflix subscription. — Ellen Murphy, Senior Vice President, Syneos Health",
      "attrs": null,
      "subkind": null,
      "toolName": "Authority citation",
      "toolSlug": "authority-citation",
      "confidence": null,
      "componentId": "019dd952-bb81-722c-82e5-9cc8fd11118a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.35,
        "x": 0.05,
        "y": 0.1
      },
      "kind": "title",
      "text": "Customers say Muck Rack is...",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "27208712-8742-4eac-992a-7c13ad5ea18f",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "argument-from-analogy",
      "slug": null,
      "matchId": "244621d7-c22b-460c-8c88-0e656430a6b0",
      "evidence": "All three testimonials use metaphors (Google, Netflix, Map/Compass) to explain the product value.",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 8,
      "from": 8,
      "beatId": "89754314-a4c0-4250-ab8b-d944c8addb14",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Impact",
      "beatSlug": "consultants-gambit-impact-next-steps",
      "evidence": "Customers say Muck Rack is...",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}