{
  "docId": "019dd923-605d-726d-81a3-410e4677df3a",
  "docSlug": "bi-7647cc6cdeefc4d9",
  "documentTitle": "Pitch deck: PR tech firm Muck Rack raised $180 million in Series A",
  "authorId": "Pitchdecks",
  "authorName": "Muck Rack",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.999,
  "pageNumber": 4,
  "pageCount": 8,
  "prevPage": 3,
  "nextPage": 5,
  "slideType": "solution",
  "function": "present_solution",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "Features a mascot (octopus) and a circular process flow.",
  "elementsJson": [
    "headline_text",
    "process_diagram",
    "callout_box",
    "photo"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605d-726d-81a3-410e4677df3a/4",
  "deckHref": "/decks/019dd923-605d-726d-81a3-410e4677df3a",
  "deckJsonHref": "/decks/019dd923-605d-726d-81a3-410e4677df3a.json",
  "deckAnchorHref": "/decks/019dd923-605d-726d-81a3-410e4677df3a#slide-4",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Integration connects actions to outcomes, which enables PR teams to drive and report on success better than ever.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-bb81-722c-82e5-fc68ee6e740c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 1,
        "w": 0.5,
        "x": 0.5,
        "y": 0
      },
      "kind": "diagram",
      "text": "Collaborate as a team, Discover journalists, Send personalized outreach, Monitor coverage, Measure success",
      "attrs": null,
      "subkind": "process",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "337d24dd-cac6-4569-964f-a71eae11a65e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.28,
        "x": 0.22,
        "y": 0.3
      },
      "kind": "image",
      "text": "Octopus mascot",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c0d4abea-eb96-4af6-bc03-f9e213bfa329",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.4,
        "x": 0.05,
        "y": 0.75
      },
      "kind": "paragraph",
      "text": "Integration connects actions to outcomes, which enables PR teams to drive and report on success better than ever.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d1f7cfb9-01b9-49aa-b7bd-50d22fb17609",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.45,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "Muck Rack is the only fully integrated PRM solution",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "70263218-e556-4dab-a8e0-d10525a7c1f2",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "flywheel",
      "slug": null,
      "matchId": "da774328-ed78-4117-8edf-c6bcee061f8a",
      "evidence": "Circular process diagram showing integrated workflow",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 5,
      "from": 3,
      "beatId": "1827fcc9-97d8-4ecb-b05e-99b0cb2fb196",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Solution",
      "beatSlug": "problem-agitate-solution-solution-provide-relief",
      "evidence": "Integrated Platform with a Data Feedback Loop",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 5,
      "from": 2,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "3fcb4ed2-ac9c-4ad8-aa09-64b7f036ead7",
      "evidence": "PR is underserved",
      "position": 0,
      "objective": "What if we don't solve the PR problem?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    },
    {
      "to": 6,
      "from": 3,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "db2e6450-201d-4403-b1d1-42a9834f1d26",
      "evidence": "Muck Rack is the PRM Category Leader",
      "position": 1,
      "objective": "Why Muck Rack?",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.6,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}