{
  "docId": "019dd923-605d-726d-81a3-358445b4c970",
  "docSlug": "bi-a39d8ee38f663e30",
  "documentTitle": "The pitch deck tableware DTC brand Fable used to land $6.5 million",
  "authorId": "Pitchdecks",
  "authorName": "Fable",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 5,
  "pageCount": 15,
  "prevPage": 4,
  "nextPage": 6,
  "slideType": "unfair_advantage",
  "function": "present_solution",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The slide uses a split-screen layout with text on the left and a product photograph on the right.",
  "elementsJson": [
    "headline_text",
    "action_title",
    "paragraph",
    "photo"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605d-726d-81a3-358445b4c970/5",
  "deckHref": "/decks/019dd923-605d-726d-81a3-358445b4c970",
  "deckJsonHref": "/decks/019dd923-605d-726d-81a3-358445b4c970.json",
  "deckAnchorHref": "/decks/019dd923-605d-726d-81a3-358445b4c970#slide-5",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Each product is designed to match, taking the guesswork out of creating the perfect space.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-c0ac-7341-b36d-11e861859ed3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 1,
        "w": 0.5,
        "x": 0.5,
        "y": 0
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "443751aa-e1a6-424b-909e-30c591e8a793",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.25,
        "x": 0.13,
        "y": 0.47
      },
      "kind": "paragraph",
      "text": "Each product is designed to match, taking the guesswork out of creating the perfect space.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e1915b30-0295-4c7c-ac44-ab1612457f71",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.25,
        "x": 0.13,
        "y": 0.36
      },
      "kind": "title",
      "text": "Cohesive Design",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4f82ce68-5c79-4bd0-aff4-72a5103c1853",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.25,
        "x": 0.13,
        "y": 0.08
      },
      "kind": "title",
      "text": "WHAT MAKES US DIFFERENT",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7ff2ceb2-589a-4ae0-8493-684815dc21b1",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "22f8fbe9-1328-4854-9c2c-7a77c5d65303",
      "evidence": "Similar to slide 2, this slide also features a clear and direct action title that communicates the company's unique value proposition.",
      "confidence": 0.9
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 7,
      "from": 4,
      "beatId": "bc682592-dbfd-4c03-bb95-2a12729f7c3b",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Unfair Advantage",
      "beatSlug": null,
      "evidence": "The unfair advantage is discussed on pages 4-7",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}