{
  "docId": "019dd923-605d-726d-81a3-358445b4c970",
  "docSlug": "bi-a39d8ee38f663e30",
  "documentTitle": "The pitch deck tableware DTC brand Fable used to land $6.5 million",
  "authorId": "Pitchdecks",
  "authorName": "Fable",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 1,
  "pageCount": 15,
  "prevPage": null,
  "nextPage": 2,
  "slideType": "cover",
  "function": "front_matter",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": [
    "headline_text"
  ],
  "metadataConfidence": 1,
  "imagePath": "https://imgproxy.kitesheet.com/9YYCKQWk3mpFYOU_IcQ0P47mn99rM1DdRmVKxcMDTGw/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9iaS1hMzlkOGVlMzhmNjYzZTMwL3AwMDEuanBn",
  "slideHref": "/slides/019dd923-605d-726d-81a3-358445b4c970/1",
  "deckHref": "/decks/019dd923-605d-726d-81a3-358445b4c970",
  "deckJsonHref": "/decks/019dd923-605d-726d-81a3-358445b4c970.json",
  "deckAnchorHref": "/decks/019dd923-605d-726d-81a3-358445b4c970#slide-1",
  "components": [
    {
      "bbox": {
        "h": 0.09,
        "w": 0.08,
        "x": 0.46,
        "y": 0.28
      },
      "kind": "image",
      "text": "Bird logo",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fbcc1ff1-b7c3-4bf7-84a7-ba07626812fc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.1,
        "x": 0.45,
        "y": 0.91
      },
      "kind": "paragraph",
      "text": "fablehome.co",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6033e521-5982-4d16-bd20-bf425b4cb241",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.24,
        "x": 0.38,
        "y": 0.52
      },
      "kind": "paragraph",
      "text": "The direct-to-consumer home decor brand",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "70d721c2-385e-4d1f-8424-093a28ab7f11",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.22,
        "x": 0.39,
        "y": 0.38
      },
      "kind": "title",
      "text": "Fable",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0fe26cdd-ecc2-4f4f-81e5-bb0413d6892e",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": "https://imgproxy.kitesheet.com/W6uUW0pMb-uybECwaivr5i8_0uhdf_TkVL8hZfWoC1Y/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9iaS1hMzlkOGVlMzhmNjYzZTMwL3AwMDEucG5n",
  "thumbSrc": "https://imgproxy.kitesheet.com/Ro4C94jHsicv9sgiDvwHz8HceFH9CsE2EdKsLT2cBIQ/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9iaS1hMzlkOGVlMzhmNjYzZTMwL3AwMDEuanBn",
  "thumbSrcAlt": "https://imgproxy.kitesheet.com/O7HGQeGnab8xt3mfRVrqNsEwuoepOtZcuw-FR8mxlSw/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9iaS1hMzlkOGVlMzhmNjYzZTMwL3AwMDEucG5n"
}