{
  "docId": "019dd923-605d-726d-81a3-31fe6e4524f1",
  "docSlug": "bi-7c95a65088f62d70",
  "documentTitle": "Mobile-marketing startup Tappa raises $4.9 million: pitch deck",
  "authorId": "Pitchdecks",
  "authorName": "Tappa",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.808,
  "pageNumber": 6,
  "pageCount": 7,
  "prevPage": 5,
  "nextPage": 7,
  "slideType": "roadmap",
  "function": "plan_implementation",
  "density": "overcrowded",
  "nDataPoints": 0,
  "notes": "The slide uses a horizontal arrow-based layout to group initiatives under three main pillars.",
  "elementsJson": [
    "headline_text",
    "bullet_list",
    "data_table"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605d-726d-81a3-31fe6e4524f1/6",
  "deckHref": "/decks/019dd923-605d-726d-81a3-31fe6e4524f1",
  "deckJsonHref": "/decks/019dd923-605d-726d-81a3-31fe6e4524f1.json",
  "deckAnchorHref": "/decks/019dd923-605d-726d-81a3-31fe6e4524f1#slide-6",
  "components": [
    {
      "bbox": {
        "h": 0.15,
        "w": 0.35,
        "x": 0.03,
        "y": 0.27
      },
      "kind": "diagram",
      "text": "Programmatic, Agency & Search",
      "attrs": null,
      "subkind": "process",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "201fd883-74a2-42ae-a4e2-b288ba07e5c5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.35,
        "x": 0.03,
        "y": 0.71
      },
      "kind": "diagram",
      "text": "SDK Partners",
      "attrs": null,
      "subkind": "process",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ce05a0b1-522d-46c7-ae18-e6192481c5aa",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.35,
        "x": 0.03,
        "y": 0.49
      },
      "kind": "diagram",
      "text": "Typing Performance & Retention",
      "attrs": null,
      "subkind": "process",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d9ab89b8-8e34-45b0-9a91-67ae8361177a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.35,
        "x": 0.39,
        "y": 0.28
      },
      "kind": "list",
      "text": "Migrate Real Madrid to programmatic as further POC for future SDK. Secure first Agency deal with Hewlett Packard (or equivalent brand) at ca. $25k. Grow x2 existing Search volumes.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5a492096-54d3-41d6-8528-27218c9a1649",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.35,
        "x": 0.39,
        "y": 0.71
      },
      "kind": "list",
      "text": "Grow MAU partner balances to 10m+ MAU. US audience growth to target of ca. 30% of total. Penetrate new verticals in Gambling and Gaming.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "941204f8-e700-4095-b6e3-7edcc3274f32",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.35,
        "x": 0.39,
        "y": 0.47
      },
      "kind": "list",
      "text": "Achieve 90%+ of the Apple typing benchmark. Improve retention of our KB by 50%. Build x3 GIF usage by move to Tenor. New niche KBs - Weather, News, Large Letter. Migrate search provider to Yahoo or Google. Scoping exercise - Wallet, Surveys and Tkt buys.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "94647586-2a0e-41c7-ba21-4f481c7292f0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.45,
        "x": 0.03,
        "y": 0.13
      },
      "kind": "paragraph",
      "text": "We have an ambitious set of targets for the next 6 -9 months",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d45cbc26-25a3-4a3d-a64c-67c42838f61f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.7,
        "w": 0.2,
        "x": 0.75,
        "y": 0.2
      },
      "kind": "table",
      "text": "Q4, Q4, Q1 2024, Q1 2024, Q2 2024, Q4, Q4, Q1 2024, Q4, Mid 2024, Ongoing, Q1 2024",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "dfbff8c4-4cf7-4563-b1c6-802f455f3c92",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.15,
        "x": 0.03,
        "y": 0.03
      },
      "kind": "title",
      "text": "Targets",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b0403933-52bc-4049-a1c3-9ae28142ee64",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "roadmap",
      "slug": null,
      "matchId": "0f690bd7-a40d-49dd-933e-cea6e9593c7b",
      "evidence": "Categorized initiatives with timelines",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 7,
      "from": 6,
      "beatId": "62dee0bd-72c4-4386-8297-7b26a7909111",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Roadmap",
      "beatSlug": null,
      "evidence": "The sixth and seventh slides present Tappa's targets and IT roadmap",
      "position": 4,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}