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  "documentTitle": "Mobile-marketing startup Tappa raises $4.9 million: pitch deck",
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      "text": "Sidesteps the barrier created by Apple in 2021 - Mobile Users have to explicitly allow new Apps to track activity on their IOS devices. Powered by proprietary ML models that analyse “first party data” from the the Tappa keyboard. Generates data on KPIs & behavior and highlights monetization opportunities for Partners. Lucrative revenue stream for the future. Recent transactions that illustrate the valuation of new data gathering technologies include: Adjust - $1B purchase by AppLovin. AppsFlyer - New cash at $2BN val'n.",
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