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  "documentTitle": "Mobile-marketing startup Tappa raises $4.9 million: pitch deck",
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  "notes": "Includes a visual demonstration of the ad placement within the keyboard UI.",
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      "text": "Programmatic pilot has generated a daily net yield for US Users at ca. 2.38 cents, well in excess of all pre-existing monetisation options.",
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      "kind": "list",
      "text": "PROGRAMMATIC = automated real-time auction of advertising slots on Tappa keyboards. AGENCY = sub set of advertising slots which can be sold direct to advertisers at over premium rates.",
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      "text": "Programmatic pilot has generated a daily net yield for US Users at ca. 2.38 cents, well in excess of all pre-existing monetisation options. Q4 roll-out to all Tappa keyboards (incl. Real Madrid) to grow income generation base to more than 100k DAKU. Consistent with existing strategy - new mechanism extracts even more value from SDK audiences. Complementary to Search revenues that we also intend to grow further. Exciting opportunities for further $ - optimise/reduce the duration and the location/format of adverts.",
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