{
  "docId": "019dd923-605d-726d-81a3-1fd67353da5b",
  "docSlug": "bi-1b05101d9d7f5788",
  "documentTitle": "Pitch deck: surrogacy startup Nodal raises $4.7 million from Amplo",
  "authorId": "Pitchdecks",
  "authorName": "Nodal",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.773,
  "pageNumber": 7,
  "pageCount": 8,
  "prevPage": 6,
  "nextPage": 8,
  "slideType": "solution",
  "function": "present_solution",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "The slide uses a two-column layout to contrast benefits for two distinct user segments (surrogates vs. parents) with a central value proposition.",
  "elementsJson": [
    "headline_text",
    "action_title",
    "bullet_list",
    "paragraph",
    "icon_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605d-726d-81a3-1fd67353da5b/7",
  "deckHref": "/decks/019dd923-605d-726d-81a3-1fd67353da5b",
  "deckJsonHref": "/decks/019dd923-605d-726d-81a3-1fd67353da5b.json",
  "deckAnchorHref": "/decks/019dd923-605d-726d-81a3-1fd67353da5b#slide-7",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Our first-of-its-kind, relationship-based platform uses technology for rapid screening & personalized matching.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-abea-72ce-ad19-ca5139d3290d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.08,
        "x": 0.37,
        "y": 0.21
      },
      "kind": "image",
      "text": "Surrogates",
      "attrs": null,
      "subkind": "icon-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "19804a56-ecfd-4af3-a836-4cdf09c57e75",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.08,
        "x": 0.62,
        "y": 0.7
      },
      "kind": "image",
      "text": "Parent(s)",
      "attrs": null,
      "subkind": "icon-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e3aa7173-a56d-42d7-addf-de9b76202093",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.25,
        "x": 0.65,
        "y": 0.23
      },
      "kind": "list",
      "text": "Rapid matching times; Lower matching fees compared to most agencies; Consistent screening quality/results; Reduced stress & full transparency; Control over matching selection process",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "46c0dbfb-6ed3-4a82-a045-3cf3f76f42cd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.25,
        "x": 0.11,
        "y": 0.23
      },
      "kind": "list",
      "text": "Access to a Nodal Advisor for mentorship, guidance & support; Network of former surrogates; Nodal Education Library; Power to make the first move in matching; Access to Maven services",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5b33b018-7493-4d88-a0a1-5910b50c35a6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.25,
        "x": 0.375,
        "y": 0.415
      },
      "kind": "paragraph",
      "text": "Our first-of-its-kind, relationship-based platform uses technology for rapid screening & personalized matching.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "beadc7a6-b1c8-463a-891d-5998fd196a9c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.59,
        "x": 0.205,
        "y": 0.115
      },
      "kind": "title",
      "text": "A PLATFORM TO BENEFIT EVERYONE",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c48ba733-ee32-4128-993a-6bcbc193a020",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "List presentation",
      "slug": "list-presentation",
      "agent": null,
      "layer": "slide",
      "matchId": "bdaabbfb-3812-491a-81f3-ea52e5e17a60",
      "evidence": "list/bullet: Access to a Nodal Advisor for mentorship, guidance & support; Network of former surrogates; Nodal Education Library; Power to make the first move in matching; Access to Maven services",
      "confidence": 0.8
    }
  ],
  "frameworks": [
    {
      "name": "audience-segmentation",
      "slug": null,
      "matchId": "1ad6e8a2-e5b2-412d-b24a-5ea6b1f26721",
      "evidence": "The slide explicitly segments benefits for two distinct user groups: Surrogates and Parents.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 7,
      "from": 5,
      "beatId": "21ec03c3-3895-4d55-830b-9cf55c4e9d6d",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Solution",
      "beatSlug": "problem-agitate-solution-solution-provide-relief",
      "evidence": "Slides 5-7 present Nodal's solution and business model.",
      "position": 1,
      "confidence": 0.9,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}