{
  "docId": "019dd923-605d-726d-81a3-08b2dc89dc67",
  "docSlug": "bi-228ff8ea6ea2b262",
  "documentTitle": "The pitch deck STI testing startup TBD Health used to raise seed round",
  "authorId": "Pitchdecks",
  "authorName": "TBD Health",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 6,
  "pageCount": 9,
  "prevPage": 5,
  "nextPage": 7,
  "slideType": "why_now",
  "function": "argue_timing",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "Uses a before-after-framing approach to position the company within a broader trend of market disruption.",
  "elementsJson": [
    "action_title",
    "matrix_nxn",
    "icon_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605d-726d-81a3-08b2dc89dc67/6",
  "deckHref": "/decks/019dd923-605d-726d-81a3-08b2dc89dc67",
  "deckJsonHref": "/decks/019dd923-605d-726d-81a3-08b2dc89dc67.json",
  "deckAnchorHref": "/decks/019dd923-605d-726d-81a3-08b2dc89dc67#slide-6",
  "components": [
    {
      "bbox": {
        "h": 0.6,
        "w": 0.9,
        "x": 0.05,
        "y": 0.25
      },
      "kind": "framework",
      "text": "Comparison of 'Then' vs 'Now' across five categories",
      "attrs": null,
      "subkind": "instance",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e4f62205-2380-4831-80b0-59f238862a4f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.8,
        "x": 0.1,
        "y": 0.3
      },
      "kind": "image",
      "text": "Logos and imagery representing traditional vs modern brands",
      "attrs": null,
      "subkind": "logo-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7e69e7d9-f168-48f2-a07d-bd2d704806e6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.85,
        "x": 0.05,
        "y": 0.08
      },
      "kind": "title",
      "text": "TBD rides on the coattails of disruption across multiple consumer verticals...",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7de62620-1e4b-4966-ab6d-e5bf39b2f4a8",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Comparison frame",
      "slug": "comparison-frame",
      "agent": null,
      "layer": "slide",
      "matchId": "6b3fdfc9-e5d8-44b8-8722-b9f32427ff14",
      "evidence": "This slide uses a comparison of 'Then' vs 'Now' across multiple categories to frame the current situation.",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "before-after-framing",
      "slug": null,
      "matchId": "a2fb2c33-463b-491d-a03f-b9f53d6fe888",
      "evidence": "The slide explicitly contrasts 'Then' and 'Now' states across multiple industry examples to justify the current market opportunity.",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 8,
      "from": 6,
      "beatId": "a95d9603-cffa-41a9-b48a-a92c0e923a21",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Why now",
      "beatSlug": null,
      "evidence": "Slides 6 and 8 explain why now is the right time for TBD Health",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 8,
      "from": 6,
      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "392bf50b-3bb1-4dd7-b038-18aeb9f8a536",
      "evidence": "Slides 6 and 8 provide context on changing market conditions",
      "position": 1,
      "objective": "Explain why the market is ready for TBD Health's solution now",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.7,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}