{
  "docId": "019dd923-605c-759f-b6b3-bea727f40666",
  "docSlug": "bi-dc19f267fcc635b6",
  "documentTitle": "Pitch deck: Startup Uniform helps advertisers with user experience",
  "authorId": "Pitchdecks",
  "authorName": "Uniform",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.781,
  "pageNumber": 2,
  "pageCount": 9,
  "prevPage": 1,
  "nextPage": 3,
  "slideType": "problem_statement",
  "function": "frame_problem",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "Uses a comparison list format to frame the problem space.",
  "elementsJson": [
    "action_title",
    "bullet_list"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605c-759f-b6b3-bea727f40666/2",
  "deckHref": "/decks/019dd923-605c-759f-b6b3-bea727f40666",
  "deckJsonHref": "/decks/019dd923-605c-759f-b6b3-bea727f40666.json",
  "deckAnchorHref": "/decks/019dd923-605c-759f-b6b3-bea727f40666#slide-2",
  "components": [
    {
      "bbox": {
        "h": 0.4,
        "w": 0.4,
        "x": 0.5,
        "y": 0.45
      },
      "kind": "list",
      "text": "Headless architectures: CMS, commerce, CDN, marketing clouds, personalization; Integration is complex; Lack intuitive tools; Early decisions limit evolution; Developer bottlenecks.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "352c431e-5694-4ebd-b4f4-972d8f4df142",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.4,
        "x": 0.06,
        "y": 0.45
      },
      "kind": "list",
      "text": "Suites: Expensive, inflexible, poor end user experience; Time-to-market is slow; Lack true omnichannel delivery; CMS/commerce limitations; Infrastructure is single-origin.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7ae37580-5616-40af-90ef-9d770ab38338",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.68,
        "x": 0.06,
        "y": 0.22
      },
      "kind": "title",
      "text": "Architectures get in the way",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "01976064-c233-4488-80b7-60dcf01f7a0a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.25,
        "x": 0.5,
        "y": 0.38
      },
      "kind": "title",
      "text": "Headless architectures",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7507d605-575a-4020-a745-544b2365303f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.1,
        "x": 0.06,
        "y": 0.38
      },
      "kind": "title",
      "text": "Suites",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "89a63164-b7b8-4238-b98a-734160730aae",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Problem Statement Canvas",
      "slug": "problem-statement-canvas",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "5a418389-2c00-46fa-8abc-49eb54f31d02",
      "evidence": "Headless architectures: CMS, commerce, CDN, marketing clouds, personalization; Integration is complex; Lack intuitive tools; Early decisions limit evolution; Developer bottlenecks.",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "comparison-frame",
      "slug": null,
      "matchId": "1001a178-77ac-4b59-a8a9-53772bfc390a",
      "evidence": "Side-by-side list comparison of two architectural approaches to highlight shared pain points.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 2,
      "from": 2,
      "beatId": "c5c0562f-5617-42c5-a508-e64d0c89f18b",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Problem & Complication",
      "beatSlug": "consultants-gambit-problem-complication",
      "evidence": "Page 2 highlights the problem with current architectures",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 9,
      "from": 1,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "13adee67-f60d-4a7b-b64f-daf2f7cceb3a",
      "evidence": "The deck presents a clear 'why' (composable business), 'how' (Uniform's solutions), and implicit 'what' (benefits for advertisers)",
      "position": 0,
      "objective": "Explain how Uniform's composable approach benefits advertisers",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.6,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}