{
  "docId": "019dd923-605c-759f-b6b3-b18e37472289",
  "docSlug": "bi-384c20178c9a6a16",
  "documentTitle": "Optera: Carbon accounting firm raises $12 million Series A round",
  "authorId": "Pitchdecks",
  "authorName": "Optera",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 3,
  "pageCount": 7,
  "prevPage": 2,
  "nextPage": 4,
  "slideType": "why_now",
  "function": "argue_timing",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "Uses a split-box layout to contrast pressures on public vs private companies.",
  "elementsJson": [
    "headline_text",
    "action_title",
    "photo",
    "bullet_list"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605c-759f-b6b3-b18e37472289/3",
  "deckHref": "/decks/019dd923-605c-759f-b6b3-b18e37472289",
  "deckJsonHref": "/decks/019dd923-605c-759f-b6b3-b18e37472289.json",
  "deckAnchorHref": "/decks/019dd923-605c-759f-b6b3-b18e37472289#slide-3",
  "components": [
    {
      "bbox": {
        "h": 0.5,
        "w": 0.56,
        "x": 0.22,
        "y": 0.35
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4077b2aa-d4c2-4d4f-a1a1-66bb97b4001f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.3,
        "x": 0.62,
        "y": 0.43
      },
      "kind": "list",
      "text": "PRIVATE COMPANIES: Supply chain pressures, Cascading regulatory requirements, Higher market valuations, Investor pressure",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d4ea96c2-8c4c-43d1-b9b8-2d58886f4b7e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.3,
        "x": 0.08,
        "y": 0.43
      },
      "kind": "list",
      "text": "PUBLIC COMPANIES: Looming SEC and EU regulation, Higher market valuations, Lower cost of capital, Investor pressure",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "dedd69cc-cfaa-443c-bf09-1bdb0848b468",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.7,
        "x": 0.05,
        "y": 0.15
      },
      "kind": "title",
      "text": "Pressure to address climate change now touches every company in the world",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "777965c5-67f1-48b6-8a5d-2ec83eb2d887",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Problem Statement Canvas",
      "slug": "problem-statement-canvas",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "a1f009b2-a36c-479f-90ec-9d2151c7cd11",
      "evidence": "The slide lists various pressures on companies, such as regulatory requirements and investor pressure, which is a problem statement.",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "comparison-frame",
      "slug": null,
      "matchId": "75e89e11-fc6e-497e-8fd1-00d5157f25e5",
      "evidence": "Side-by-side comparison of public vs private company pressures",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 3,
      "from": 3,
      "beatId": "a2a5fd93-f568-434b-8d35-7e474b463f41",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Why now",
      "beatSlug": null,
      "evidence": "Slide 3 sets the context for the urgency of the problem",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 3,
      "from": 3,
      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "5991b8b2-e621-40aa-9034-b6a38f6ed607",
      "evidence": "Slide 3 sets the context for the urgency of the problem",
      "position": 0,
      "objective": "Why now is the time to address climate change",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.8,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}