{
  "docId": "019dd923-605c-759f-b6b3-a90f20b81e6f",
  "docSlug": "bi-2b642f042b33baeb",
  "documentTitle": "Liefergrün: Sustainable last-mile delivery startup raises $12 million",
  "authorId": "Pitchdecks",
  "authorName": "Liefergrün",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 5,
  "pageCount": 9,
  "prevPage": 4,
  "nextPage": 6,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "dense",
  "nDataPoints": 3,
  "notes": "Uses a simple multiplication formula to derive a 22.1BN€ revenue potential.",
  "elementsJson": [
    "headline_text",
    "action_title",
    "big_number",
    "callout_box"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605c-759f-b6b3-a90f20b81e6f/5",
  "deckHref": "/decks/019dd923-605c-759f-b6b3-a90f20b81e6f",
  "deckJsonHref": "/decks/019dd923-605c-759f-b6b3-a90f20b81e6f.json",
  "deckAnchorHref": "/decks/019dd923-605c-759f-b6b3-a90f20b81e6f#slide-5",
  "components": [
    {
      "bbox": {
        "h": 0.08,
        "w": 0.25,
        "x": 0.075,
        "y": 0.89
      },
      "kind": "callout",
      "text": "Growing by 11% per year!",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2d13376f-3775-4ba9-931c-3ee5d6977454",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.15,
        "x": 0.32,
        "y": 0.7
      },
      "kind": "metric",
      "text": "3.40€",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "090320c0-171b-467c-8398-b4bd9c60348e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.25,
        "x": 0.6,
        "y": 0.7
      },
      "kind": "metric",
      "text": "= 22.1BN€",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0befa02a-6172-4de0-8570-6758624ac625",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.15,
        "x": 0.075,
        "y": 0.7
      },
      "kind": "metric",
      "text": "6.5BN",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "13f7a9d6-f626-4571-9b98-8300a3795b1f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Total Addressable Market: 22.1BN€",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-b119-70d4-8fe1-b6abfd59e3a6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.2,
        "x": 0.075,
        "y": 0.78
      },
      "kind": "paragraph",
      "text": "Domestic parcel deliveries in Europe p.a.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "294eea2f-2a11-4f6d-bc4b-7b9d7189b3da",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.3,
        "x": 0.6,
        "y": 0.78
      },
      "kind": "paragraph",
      "text": "Total net revenue potential in Europe alone and without crossborder business",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6e47697a-ba08-49a8-af13-7c59f6aa729f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.2,
        "x": 0.32,
        "y": 0.78
      },
      "kind": "paragraph",
      "text": "Targeted average net revenue per parcel in Europe",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ebf8d281-d1c7-4e24-958d-3ef128cd20f5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.65,
        "x": 0.075,
        "y": 0.29
      },
      "kind": "title",
      "text": "This opens a massive, fast-growing opportunity.",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5750497e-9138-45d0-ba1d-821c58f91bfb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.06,
        "x": 0.075,
        "y": 0.09
      },
      "kind": "title",
      "text": "Market.",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f4557fcc-e442-425a-b9e2-50f5b3f5e59a",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Market Segmentation Pyramid",
      "slug": "market-segmentation-pyramid",
      "agent": null,
      "layer": "slide",
      "matchId": "e12521d7-dcac-4b88-9a7b-6c76f683d667",
      "evidence": "Total net revenue potential in Europe alone and without crossborder business",
      "confidence": 0.5
    }
  ],
  "frameworks": [
    {
      "name": "causal-chain",
      "slug": null,
      "matchId": "e5401e5b-655f-4c42-a014-8fb259afa112",
      "evidence": "The slide uses a mathematical multiplication chain to derive market size.",
      "confidence": 0.8
    }
  ],
  "arcBeats": [],
  "loops": [
    {
      "to": 5,
      "from": 3,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "1ed2fa66-7ccd-4f51-a20c-193779d41b8d",
      "evidence": "Slides 3-5 imply the consequences of inaction.",
      "position": 0,
      "objective": "What are the consequences of not adopting sustainable delivery?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}