{
  "docId": "019dd923-605c-759f-b6b3-9e0374d76c61",
  "docSlug": "bi-a042927cb012f449",
  "documentTitle": "The pitch deck a family-care startup used to secure $2.6 million",
  "authorId": "Pitchdecks",
  "authorName": "The Haven",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.294,
  "pageNumber": 8,
  "pageCount": 15,
  "prevPage": 7,
  "nextPage": 9,
  "slideType": "why_now",
  "function": "argue_timing",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The slide uses a 'social proof' collage technique to argue that the business model is timely and validated by external media.",
  "elementsJson": [
    "headline_text",
    "screenshot"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605c-759f-b6b3-9e0374d76c61/8",
  "deckHref": "/decks/019dd923-605c-759f-b6b3-9e0374d76c61",
  "deckJsonHref": "/decks/019dd923-605c-759f-b6b3-9e0374d76c61.json",
  "deckAnchorHref": "/decks/019dd923-605c-759f-b6b3-9e0374d76c61#slide-8",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Pre & 'Post' COVID-19 our demand for growth is staggering.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-c0ac-7341-b35e-acafccf6ff03",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.7,
        "w": 0.9,
        "x": 0.05,
        "y": 0.25
      },
      "kind": "image",
      "text": "Collage of news articles and website screenshots",
      "attrs": null,
      "subkind": "infographic",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3517ca23-72a9-46f6-8e79-9e7efe233d13",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.6,
        "x": 0.05,
        "y": 0.15
      },
      "kind": "title",
      "text": "Pre & 'Post' COVID-19 our demand for growth is staggering.",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d884dab9-6b80-4049-beb1-365fe3afcae0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.8,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "The timing is right, our new model of Familycare, has hit a sweet spot in the market.",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6858fa78-b914-4b4b-9391-0a0db7d8537d",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "authority-citation",
      "slug": null,
      "matchId": "4a7a1b79-c8ee-4273-9b17-17d91b57bb86",
      "evidence": "Uses press clippings to establish credibility and market demand.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 8,
      "from": 8,
      "beatId": "39722f20-9d8b-4cc3-b7d9-9ef48a40fa4f",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Future State",
      "beatSlug": "sparkline-what-could-be-2",
      "evidence": "The market opportunity and timing are discussed on page 8.",
      "position": 4,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 9,
      "from": 8,
      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "792520d6-686d-476c-a18b-b88c31914ff4",
      "evidence": "The market opportunity and timing are discussed on pages 8 and 9.",
      "position": 1,
      "objective": "Why is now the right time for this solution?",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.7,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}