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  "documentTitle": "Pitch deck: Sports analyst Matthew Berry's Fantasy Life raises $7M",
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  "authorName": "Fantasy Life",
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  "notes": "Includes a pie chart segmenting the audience and a comparison table for demographic profiling.",
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      "text": "The Fantasy Football audience is younger, more affluent and more educated. They over-index in nearly every category and are 52% more likely to purchase premium products.",
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      "text": "TAM: $24 billion",
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      "text": "Fantasy sports and legal sports wagering are engaged by 84.6 million adults, up 10% in the last year. That's 32% of all adults in America, creating a market value of $24 billion.",
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      "text": "*ACCORDING TO CHALLENGER, GRAY & CHRISTMAS **ACCORDING TO EILERS & KREJCIK, AND STATISTA",
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      "kind": "title",
      "text": "THE OPPORTUNITY",
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