{
  "docId": "019dd923-605c-759f-b6b3-7c53c9d642f7",
  "docSlug": "bi-8edf0931e114ed75",
  "documentTitle": "The pitch deck that sports tech startup Uplift used to raise $5.5 million",
  "authorId": "Pitchdecks",
  "authorName": "Uplift Labs",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 3,
  "pageCount": 14,
  "prevPage": 2,
  "nextPage": 4,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "The slide uses authority-citation to establish the value of performance training, then frames the current market as exclusive to elite athletes.",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "photo"
  ],
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605c-759f-b6b3-7c53c9d642f7/3",
  "deckHref": "/decks/019dd923-605c-759f-b6b3-7c53c9d642f7",
  "deckJsonHref": "/decks/019dd923-605c-759f-b6b3-7c53c9d642f7.json",
  "deckAnchorHref": "/decks/019dd923-605c-759f-b6b3-7c53c9d642f7#slide-3",
  "components": [
    {
      "bbox": {
        "h": 0.1,
        "w": 0.45,
        "x": 0.06,
        "y": 0.7
      },
      "kind": "callout",
      "text": "Benefits of this intelligence and insight are limited to professionals and elite athletes",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4f2411f5-690c-4e14-93b3-42a52f004989",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.42,
        "x": 0.58,
        "y": 0.5
      },
      "kind": "image",
      "text": "Basketball going through hoop",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "aa3cf651-4100-4e8e-9282-c3d8cf9f533a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.42,
        "x": 0.58,
        "y": 0
      },
      "kind": "image",
      "text": "Golf ball near hole",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bd01b999-9226-43fa-b646-4c7fc5a915d6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.45,
        "x": 0.06,
        "y": 0.25
      },
      "kind": "paragraph",
      "text": "Phil Mickelson has been working out with the help of the Titleist Performance Institute. He credits his regimen for helping lengthen his career and keeping him mostly injury free.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0101a5a0-d127-4214-87f9-93015a9c77b4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.45,
        "x": 0.06,
        "y": 0.45
      },
      "kind": "paragraph",
      "text": "Steph Curry's Performance Director, Keke Lyles, worked with him to correct his ankle injuries by focusing on his hips which resulted in his historic championships.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bf1c7ab5-3935-494a-8b38-185b4cb4097e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.07,
        "w": 0.35,
        "x": 0.06,
        "y": 0.08
      },
      "kind": "title",
      "text": "Market Validation",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "75f5d1b7-cca6-4d61-9219-5b997531d3d9",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Social Proof",
      "slug": "social-proof",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "b169dfba-aee4-4138-b5de-fee387b969cf",
      "evidence": "Phil Mickelson has been working out with the help of the Titleist Performance Institute.",
      "confidence": 0.6
    }
  ],
  "frameworks": [
    {
      "name": "authority-citation",
      "slug": null,
      "matchId": "ce392d3c-7b3d-4494-af3d-410c348125ed",
      "evidence": "Citing Phil Mickelson and Steph Curry to validate the efficacy of performance training.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 3,
      "from": 3,
      "beatId": "4de5fa70-0114-4830-a126-7a369c5a5ec1",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Market Size",
      "beatSlug": "sequoia-pitch-market-size",
      "evidence": "Market sizing is discussed on page 3",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}