{
  "docId": "019dd923-605c-759f-b6b3-7c53c9d642f7",
  "docSlug": "bi-8edf0931e114ed75",
  "documentTitle": "The pitch deck that sports tech startup Uplift used to raise $5.5 million",
  "authorId": "Pitchdecks",
  "authorName": "Uplift Labs",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 11,
  "pageCount": 14,
  "prevPage": 10,
  "nextPage": 12,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "overcrowded",
  "nDataPoints": 6,
  "notes": "The slide uses a phased approach to market entry, starting with sports/fitness and expanding into physical therapy and media.",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "callout_box"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605c-759f-b6b3-7c53c9d642f7/11",
  "deckHref": "/decks/019dd923-605c-759f-b6b3-7c53c9d642f7",
  "deckJsonHref": "/decks/019dd923-605c-759f-b6b3-7c53c9d642f7.json",
  "deckAnchorHref": "/decks/019dd923-605c-759f-b6b3-7c53c9d642f7#slide-11",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Uplift has already made an impact on the sports and fitness worlds. As our footprint in these markets continues to expand, so will Uplift's opportunity to provide adjacent markets, such as physiotherapy and media, with its accessible technology.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-c0aa-76ce-98a7-af641e233538",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.55,
        "w": 0.6,
        "x": 0.06,
        "y": 0.3
      },
      "kind": "list",
      "text": "Phase 1: Sports, Fitness, & Performance ($19.7B Serviceable, $94.4B TAM); Phase 2: Physical Therapy & Rehabilitation ($3B Serviceable, $166B TAM); Phase 3: Broadcast, Media & Entertainment ($40.7B Serviceable, $144B TAM)",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f38d859d-1261-4591-8e48-f22df886a4da",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "TAM: $404.8B",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-c0aa-76ce-98a7-b098e87de9ca",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.65,
        "x": 0.06,
        "y": 0.17
      },
      "kind": "paragraph",
      "text": "As the demand for 3D motion capture continues to expand across many applications, the growth potential for Uplift's Movement Intelligence Platform is tremendous.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3d25b557-d63e-4f13-b064-d3a4fceeb4dc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.55,
        "w": 0.2,
        "x": 0.75,
        "y": 0.3
      },
      "kind": "paragraph",
      "text": "Uplift has already made an impact on the sports and fitness worlds. As our footprint in these markets continues to expand, so will Uplift's opportunity to provide adjacent markets, such as physiotherapy and media, with its accessible technology.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "eb8098c7-55d3-4537-9a5c-59c278a86f62",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.12,
        "x": 0.06,
        "y": 0.08
      },
      "kind": "title",
      "text": "Market",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7ba9fa00-5340-426f-b390-e4358ea9595b",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Market Segmentation Pyramid",
      "slug": "market-segmentation-pyramid",
      "agent": null,
      "layer": "slide",
      "matchId": "9b258f72-1383-4893-9374-ef74b462c02c",
      "evidence": "Phase 1: Sports, Fitness, & Performance ($19.7B Serviceable, $94.4B TAM); Phase 2: Physical Therapy & Rehabilitation ($3B Serviceable, $166B TAM); Phase 3: Broadcast, Media & Entertainment ($40.7B Serviceabl",
      "confidence": 0.8
    }
  ],
  "frameworks": [
    {
      "name": "market-segmentation-pyramid",
      "slug": null,
      "matchId": "fc8e9d86-8c84-4255-9fb9-31de6a8a2a2f",
      "evidence": "Phased approach to market entry with TAM/SAM sizing",
      "confidence": 0.8
    }
  ],
  "arcBeats": [],
  "loops": [
    {
      "to": 14,
      "from": 5,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "e7b94584-99bc-4250-8029-afca837f34a8",
      "evidence": "The deck presents a golden circle of problem, solution, and impact",
      "position": 1,
      "objective": "Explain why Uplift's solution is valuable",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.6,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}