{
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  "docSlug": "bi-313666b5d0d23c7d",
  "documentTitle": "The pitch deck tutoring startup Sizzle AI used to raise $7.5 million",
  "authorId": "Pitchdecks",
  "authorName": "Sizzle AI",
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  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
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  "slideType": "why_now",
  "function": "frame_problem",
  "density": "dense",
  "nDataPoints": 12,
  "notes": "The slide uses a contrast-pairs framework to highlight the problem of low engagement in traditional online learning.",
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  "slideHref": "/slides/019dd923-605c-759f-b6b3-7806a2857636/3",
  "deckHref": "/decks/019dd923-605c-759f-b6b3-7806a2857636",
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  "deckAnchorHref": "/decks/019dd923-605c-759f-b6b3-7806a2857636#slide-3",
  "components": [
    {
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      "kind": "callout",
      "text": "Low MOOC retention rates and recent enrollment declines",
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      "kind": "chart",
      "text": "TikTok engagement growth chart",
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      "kind": "chart",
      "text": "MOOC enrollment decline chart",
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    {
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      "kind": "metric",
      "text": "course completion rate: 3.13%",
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      "kind": "paragraph",
      "text": "Low MOOC retention rates and recent enrollment declines 3.13% course completion rate",
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      "kind": "paragraph",
      "text": "TikTok engagement keeps going up. Average monthly hours spent per user",
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      "kind": "title",
      "text": "What if online learning could be as engaging as TikTok?",
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      "evidence": "Comparing MOOC decline with TikTok growth to frame the problem.",
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      "beatName": "Problem (Identify pain)",
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      "evidence": "Slides 2-3 identify the problem with current online learning platforms",
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      "confidence": 0.8,
      "parentBeatName": "Complication",
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      "evidence": "The loop is implicit in the problem statement",
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      "objective": "What if we don't make online learning more engaging?",
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      "description": "Quantify what happens if the audience does nothing"
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}