{
  "docId": "019dd923-605c-759f-b6b3-7806a2857636",
  "docSlug": "bi-313666b5d0d23c7d",
  "documentTitle": "The pitch deck tutoring startup Sizzle AI used to raise $7.5 million",
  "authorId": "Pitchdecks",
  "authorName": "Sizzle AI",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 2,
  "pageCount": 16,
  "prevPage": 1,
  "nextPage": 3,
  "slideType": "problem_statement",
  "function": "frame_problem",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "Uses a split-sentence structure to frame the problem of 'mindless scrolling' as an opportunity.",
  "elementsJson": [
    "headline_text",
    "screenshot"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605c-759f-b6b3-7806a2857636/2",
  "deckHref": "/decks/019dd923-605c-759f-b6b3-7806a2857636",
  "deckJsonHref": "/decks/019dd923-605c-759f-b6b3-7806a2857636.json",
  "deckAnchorHref": "/decks/019dd923-605c-759f-b6b3-7806a2857636#slide-2",
  "components": [
    {
      "bbox": {
        "h": 0.5,
        "w": 0.3,
        "x": 0.15,
        "y": 0.47
      },
      "kind": "image",
      "text": "TikTok interface",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3eeca8dd-7f6a-4296-a1e0-5c863ff4b555",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.16,
        "x": 0.4,
        "y": 0.215
      },
      "kind": "image",
      "text": "Instagram interface",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b2411b36-735f-45f4-8995-10239f2cb752",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.16,
        "x": 0.66,
        "y": 0
      },
      "kind": "image",
      "text": "Twitter interface",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c6e38397-f4e4-48fb-9e36-54589dcb0cc6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.4,
        "x": 0.15,
        "y": 0.12
      },
      "kind": "title",
      "text": "What if all that mindless scrolling ...",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4abdbd08-c846-4bd0-a8c7-556ddcc7de6a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.3,
        "x": 0.6,
        "y": 0.65
      },
      "kind": "title",
      "text": "... could teach you something?",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c2f1cdc8-409b-4684-a973-78b3eb6ca92e",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "before-after-framing",
      "slug": null,
      "matchId": "bd3a78bb-82fb-473f-a623-efe8bc2f13d2",
      "evidence": "Contrasts current 'mindless' state with a potential 'educational' future state.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 3,
      "from": 2,
      "beatId": "faba4421-67dd-4315-b15e-b3a487a94b2e",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Problem (Identify pain)",
      "beatSlug": "problem-agitate-solution-problem-identify-pain",
      "evidence": "Slides 2-3 identify the problem with current online learning platforms",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 3,
      "from": 2,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "69bf4f3d-0036-4c4d-adfb-dacb78156bb8",
      "evidence": "The loop is implicit in the problem statement",
      "position": 0,
      "objective": "What if we don't make online learning more engaging?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}