{
  "docId": "019dd923-605c-759f-b6b3-72c2381318b6",
  "docSlug": "bi-2d897e2d3bc34dcd",
  "documentTitle": "Transcend: Infrastructure design startup raises $20 million",
  "authorId": "Pitchdecks",
  "authorName": "Transcend",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 11,
  "pageCount": 13,
  "prevPage": 10,
  "nextPage": 12,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "dense",
  "nDataPoints": 9,
  "notes": "The chart uses a blue callout box to group specific industry segments (Sewer and Waste, Petroleum, Water, Power) that represent Transcend's current market focus.",
  "elementsJson": [
    "headline_text",
    "bar_chart_vertical",
    "callout_box"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605c-759f-b6b3-72c2381318b6/11",
  "deckHref": "/decks/019dd923-605c-759f-b6b3-72c2381318b6",
  "deckJsonHref": "/decks/019dd923-605c-759f-b6b3-72c2381318b6.json",
  "deckAnchorHref": "/decks/019dd923-605c-759f-b6b3-72c2381318b6#slide-11",
  "components": [
    {
      "bbox": {
        "h": 0.25,
        "w": 0.32,
        "x": 0.08,
        "y": 0.42
      },
      "kind": "callout",
      "text": "Transcend's current verticals are in industries that spent more than $23B on 3rd party design work (US only) in FY 2021",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "74811b82-523e-46c9-aa22-988a46e7f8a3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.65,
        "x": 0.23,
        "y": 0.31
      },
      "kind": "chart",
      "text": "Asset owner spend with Top 500 U.S. EPC Firms ($M)",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "232331f5-d162-44f7-aeab-04ec6e7efe14",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "TAM: $107B",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-b119-70d4-8ff1-53562046f6d2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.22,
        "x": 0.39,
        "y": 0.91
      },
      "kind": "source-note",
      "text": "Source: ENR 2021 Top 500 US Design Firms (FY'21)",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fcf3adaf-9c66-4bf5-a74b-e49c03fcef7f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.9,
        "x": 0.05,
        "y": 0.12
      },
      "kind": "title",
      "text": "A Massive Market Opportunity: Asset Owners Spend $107B on 3rd Party Design Work in the US Alone",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "96fa8051-4008-4f2b-aeb7-36137bb8afbf",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 11,
      "from": 11,
      "beatId": "4a087d0a-f0d1-4744-b92c-3714ccc6e92b",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Market Sizing",
      "beatSlug": "sequoia-pitch-market-size",
      "evidence": "Slide 11 presents the market opportunity",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}